User contribution-based layered cash-back method and layered cash-back system
A user-contributed technology, applied in the field of layered cashback system, can solve the problems that the product scale cannot grow rapidly, the advantages of differentiation cannot be brought into play, and the flexibility of platform operation is limited.
Pending Publication Date: 2020-06-05
上海花事电子商务有限公司
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Problems solved by technology
However, at present, when everyone uses it, they set a fixed set of reward rules, and do not use different reward rules for different levels of users, so as to achieve different point rewards for users with different contributions
This way of setting a fixed set of reward rules greatly limits the flexibility of platform operations, making it impossible for the company to use different operating strategies for different users, and the overall value of the company has not been maximized.
In addition, due to the fixed reward model, it is relatively simple to imitate and research competing products, and it is difficult to form commercial barriers. As a result, there are great similarities in the products on the market, and the advantages of differences cannot be brought into play. It is also difficult to cultivate user loyalty. As a result, the scale of the entire product cannot grow rapidly
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[0025] In order to make the technical means, creative features, objectives and effects of the invention easy to understand, the present invention will be further elaborated below in conjunction with specific illustrations.
[0026] A preferred embodiment of the present invention is to provide a layered cashback method based on user contribution, with the purpose of enabling the system and operators to clearly distinguish the behavioral attributes and contribution value of users in each layered segment, thereby , based on this layered system, different levels of cashback rules are implemented to achieve the effect of thousands of people. On the one hand, it can solidify the loyalty attributes of loyal users. On the other hand, it can stimulate and guide ordinary users to transform into loyal users. The system actively Collect all user behavior data, including product behavior, such as reading, signing in, watching video, etc.; advertising behavior, such as clicking on advertisem...
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The invention discloses a user contribution-based layered cash-back method, and the method comprises the following steps: 1, collecting the behavior data of a user, and forming behavior data information; 2, performing behavior analysis on the behavior data information and establishing a behavior model; 3, grading the users according to the behavior model to generate user level information, and storing the user level information; 4, collecting business scene data for analysis, and determining a cash-back rule; and step 5, carrying out cash returning on the user according to the cash returning rule.
Description
technical field [0001] The invention relates to the field of computer service and software industry, in particular to a layered cashback method and a layered cashback system based on user contributions. Background technique [0002] At present, as a means of operating mobile Internet products, point cashback has become quite common in the industry, ranging from innovative APPs to mature large-scale APPs. Points cashback is mainly based on the user's usage behavior in the APP to reward points. However, at present, when everyone uses it, they set a fixed set of reward rules, and do not use different reward rules for different hierarchical users to achieve different point rewards for users with different contributions. This method of setting a fixed set of reward rules greatly limits the flexibility of platform operations, making it impossible for the company to use different operating strategies for different users, and the overall value of the company has not been maximized....
Claims
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IPC IPC(8): G06Q30/02
CPCG06Q30/0234G06Q30/0201G06Q30/0203
Inventor 袁扣林
Owner 上海花事电子商务有限公司