Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Television advertisement putting method and system

A delivery method and technology of TV advertisements, which are applied in the fields of electrical components, image communication, selective content distribution, etc., can solve problems such as the lack of relevance of advertisements, the insufficient refinement of advertisement delivery models, and the disadvantages of improving user stickiness and attention, etc., to achieve Improve the effectiveness of publicity

Inactive Publication Date: 2020-06-19
GUANGZHOU HUANWANG TECH
View PDF6 Cites 4 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The traditional TV advertisement placement mode is fixed insertion during the broadcast of the program, and the interstitial advertisement is not related to the program itself, which is not conducive to improving user stickiness and attention, and the existing advertisement placement mode is not refined enough, which makes the existing placement mode It is not easy for the actually placed advertisements to achieve their promotional purposes

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Television advertisement putting method and system
  • Television advertisement putting method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0041] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be described in detail below. Apparently, the described embodiments are only some of the embodiments of this application, not all of them. Based on the embodiments in the present application, all other implementation manners obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present application.

[0042] As mentioned in the background technology, the traditional advertising mode is fixedly inserted during the broadcast of the program, has no relevance at all, cannot improve user stickiness and attention, and cannot meet the needs of user diversity in the current information age. In view of this, based on the existing digital smart TV technology, this application proposes a method for placing TV advertisements, which is helpful to improve the publicity effe...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a television advertisement putting method and system, belongs to the technical field of intelligent televisions, and the method comprises the steps: 1, building a message channel with a far-end management server after a television end is turned on; 2, judging whether the television terminal is currently in a live channel state or not, and acquiring identification information of the current live channel when the television terminal is in the live channel state; 3, interacting with the management server through a message channel, and querying whether an advertisement meeting an advertisement putting strategy needs to be put or not based on the identification information; 4, acquiring the advertisement conforming to the delivery strategy, and calling out the advertisement body to display the advertisement. According to the technical scheme, refined advertisement putting can be achieved, and the propaganda effect of actually-put advertisements is improved.

Description

technical field [0001] The present application belongs to the technical field of smart TVs, and in particular relates to a method and system for placing TV advertisements. Background technique [0002] The traditional TV advertisement placement mode is fixed insertion during the broadcast of the program, and the interstitial advertisement is not related to the program itself, which is not conducive to improving user stickiness and attention, and the existing advertisement placement mode is not refined enough, which makes the existing placement mode It is not easy for the actually placed advertisements to achieve their promotional purposes. With the promotion and popularization of digital smart TV technology, it is possible to evolve and change the delivery mode of TV advertisements. Contents of the invention [0003] In order to overcome the problems existing in related technologies at least to a certain extent, the present application provides a method and system for pla...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): H04N21/2187H04N21/258H04N21/262H04N21/442H04N21/81
CPCH04N21/2187H04N21/25866H04N21/26208H04N21/44213H04N21/812
Inventor 李立
Owner GUANGZHOU HUANWANG TECH
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com