Advertisement putting recommendation method and device
A technology of advertisement placement and recommendation method, which is applied in the field of big data processing of science and technology finance, and can solve the problems of inability to effectively improve the conversion rate of insurance product placement, low accuracy and pertinence, etc.
Pending Publication Date: 2020-10-13
WEBANK (CHINA)
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Problems solved by technology
[0004] In the existing insurance product placement, business personnel generally choose the appropriate channel to match the product according to the characteristics of the insurance product. This method is highly subjective, and the accuracy and pertinence of the placement are low. Effectively improve the conversion rate of insurance products
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[0082] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, rather than all embodiments . Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0083] Such as figure 1 As shown, a system architecture applicable to the embodiment of the present invention includes an advertisement delivery system 101 and a delivery channel system 102 . Wherein, the advertisement delivery system 101 may be a network device such as a computer, may be an independent device, or may be a server cluster formed by multiple servers. Preferably, the advertisement delivery system 101 can use cloud computing ...
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The invention relates to an advertisement putting recommendation method and device. The method comprises the steps of determining a first candidate association label of a target object according to the corresponding relation between an object label of the target object and an association label, determining the similarity between the target object and historical objects, and determining a similar object of the target object from all the historical objects according to the similarity, selecting an actual association label of the similar object as a second candidate associated label of the targetobject, for each candidate association label of the target object, inputting the candidate association label and the feature data of the target object into a click prediction model to obtain a predicted click probability of the candidate association label to the target object, determining a recommended association label from all candidate association labels according to the predicted click probability, and determining an advertisement putting strategy of the target object according to the recommended association label. Accuracy and pertinence of insurance product putting are increased and aninsurance product putting conversion rate is increased too.
Description
technical field [0001] The present invention relates to the field of big data processing of Fintech, in particular to a method and device for recommending advertisement delivery. Background technique [0002] With the continuous development of financial technology, especially Internet technology finance, more and more technologies (such as distributed, big data, artificial intelligence, etc.) are applied in the financial field, but the financial industry also puts forward higher requirements for technology. [0003] Insurance products are a combination of tangible products and intangible services provided by insurance companies to the market. In a narrow sense, insurance products refer to financial instruments created by insurance companies that customers can choose to trade in the insurance market; in a broad sense, they refer to all products and services that insurance companies provide to the market and can be obtained, utilized or consumed by customers. All belong to th...
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IPC IPC(8): G06Q30/02G06Q40/08G06K9/62
CPCG06Q30/0255G06Q40/08G06F18/22G06F18/24323G06F18/214
Inventor 蔚静韩海燕卢道和
Owner WEBANK (CHINA)