The application discloses a construction method, device, medium and equipment of
object label, relates to the technical field of Internet, and the method comprises the following steps: acquiring basic attribute information of an object and interaction behavior information of the object, the interaction behavior information comprising interaction behavior sub-information corresponding to each business scene, the interaction behavior sub-information comprising interaction content of the object and behavior description sub-information for the interaction content; determining first
object label information of the
object based on the interaction behavior sub-information; performing
semantic enhancement processing on the first
object label information to determine second object
label information of the object; performing extension
processing on the second object
label information based on the basic attribute information and the behavior description sub-information to determine third object
label information of the object; and performing alignment
processing on the third object label information to obtain fusion object label information in multiple business scenes. The application can improve the accuracy and richness of the object label and can better serve upper-layer applications.