User portrait construction method and device, computer equipment and storage medium
A construction method and technology of computer programs, applied in the field of user portraits, can solve the problems of customer feature identification, failure to improve user experience, failure to provide accurate services to key customers, etc., to achieve the effect of improving user experience
Pending Publication Date: 2020-11-10
上海燕汐软件信息科技有限公司
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Problems solved by technology
[0004] In order to solve the problems of the prior art, the embodiment of the present invention provides a user portrait construction method, device, computer equipment and storage medium, so as to overcome the difficulties existing in the prior art in the face of a large amount of user data, which is difficult to accurately and quickly identify customer characteristics , unable to provide precise services to key customers, resulting in problems such as failure to improve user experience
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[0045] In order to make the purpose, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only Some, but not all, embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0046] As mentioned in the background art, as enterprises gradually digitize their business, user (or customer, etc.) data becomes larger and larger. How to recognize the huge user data has gradually become a problem that every large enterprise needs to face. At present, the usual solution is to construct user portraits for users. The user portraits constructed by conv...
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The invention discloses a user portrait construction method and device, computer equipment and a storage medium, and the method comprises the steps: obtaining the user data of a to-be-portrayed user,generating a basic label of the to-be-portrayed user according to the user data, wherein the user data at least comprise the basic data and behavior data of the to-be-portrayed user; performing combinatorial calculation on the basic tags through a pre-trained tag model to generate a composite tag of the to-be-portrayed user; and generating an individual portrait corresponding to the to-be-portrayed user according to the basic label, the composite label and the portrait type of the to-be-portrayed user. According to the method, the corresponding user portrait is constructed for each applicationscene, so that the user characteristics can be accurately and quickly recognized, accurate services are provided for the user, and the user experience is improved.
Description
technical field [0001] The present invention relates to the technical field of user portraits, in particular to a user portrait construction method, device, computer equipment and storage medium. Background technique [0002] User portraits, also known as user personas, are widely used in various fields as an effective tool to outline target users, connect user demands and design directions. In the process of actual operation, we often use the most simple and life-like words to connect the user's attributes, behaviors and expectations. As a virtual representative of actual users, the user personas formed by user portraits are not constructed outside of the product and the market. The formed user roles need to be representative of the main audience and target groups of the product. [0003] With the rapid development of the logistics industry and the gradual business digitization of enterprises, the user data of the logistics system is becoming larger and larger. At present...
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IPC IPC(8): G06Q30/02G06K9/62G06F16/9535
CPCG06Q30/0201G06F16/9535G06F18/241
Inventor 刘昌怡慕德兴张青涛
Owner 上海燕汐软件信息科技有限公司