Store member marketing service system based on big data

Abstract

The invention relates to a store member marketing service system based on big data, and the system comprises a member terminal and a store management terminal; the member terminal comprises a member registration unit, an information filling unit, a recharging unit, a consumption unit and a marketing unit; the store management terminal comprises an analysis unit; the member registration unit is used for the user to register a new member and sending a corresponding marketing scheme to the new member; the information filling unit is used for number binding and member information perfection of members; the recharging unit is used for recharging the member and inquiring the corresponding recharging condition; the consumption unit is used for recording the conditions of the member entering the store, repurchasing and evaluating, and allowing the member to inquire the consumption condition; the marketing unit is used for upgrading members and performing product marketing through setting conditions; and the analysis unit is used for analyzing the marketing condition of the store. According to the invention, a new member is well developed, the member is locked, the customer stickiness is increased, and the member value maximization is realized.

Description

technical field [0001] The present invention relates to an Internet marketing service platform, and more specifically refers to a store membership marketing service system based on big data. Background technique [0002] Today, with the continuous integration of traditional retail and new retail, the core of the retail industry has already undergone earth-shaking changes, from product-centric to people-oriented. In order to develop better, many companies are in need of change or transformation, and the Internet has brought opportunities for traditional companies. Through the combination with the Internet, traditional enterprises carry out reforms and improvements in all aspects for themselves, optimize their own management, and increase production capacity and profits. [0003] At present, the marketing service system generally adopts the traditional member management model, that is, consumers become members, and they can get discounts or return points, recharge discounts o...

AI Technical Summary

Problems solved by technology

[0003] At present, the marketing service system generally adopts the traditional member management mode, that is, consumers become members, and they can get discounts or return points, recharge discounts or gift money through consumption to attract members. However, this marketing service system lacks targeted Incentive programs for marketers and member development to introduce new members cannot develop new members well; lack of marketing plans for each stage of member registration, consumption, upgrade, etc., cannot lock in effective and loyal members; lack of communication and interaction with members cannot increase Customer stickiness; lack of targeted analysis and marketing of member consumption, unable to maximize member value

Images