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Intelligent consumer behavior analysis system and method

A technology of intelligent analysis and behavior analysis, applied in marketing, computing models, resources, etc., can solve problems such as untargeted marketing strategies, poor marketing effects, and inability to increase the reputation of online platforms, so as to achieve convenient and effective consumption methods and improve consumption The effect of first impressions

Active Publication Date: 2021-01-15
深圳市护家科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to provide a consumer behavior intelligent analysis system and method to solve the untargeted marketing strategy in the prior art, but the marketing strategy using a unified recommendation algorithm cannot increase the reputation of the online platform and the marketing effect poor technical problem

Method used

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Embodiment Construction

[0055] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0056] Such as figure 1 As shown, the present invention provides a method for intelligent analysis of consumer behavior. In this embodiment, for the sale of online platforms, consumers are first divided into different groups according to the amount of consumption on the online platform, and in different groups Analyze the consumption feedback information, determine the consumption psychological state of consumers by analyzing the consumption feedback informati...

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Abstract

The invention discloses an intelligent consumer behavior analysis system and method, and the method comprises the following steps: collecting consumption records of a consumer on an online platform, and tracking the total consumption process of each consumption record of the consumer on the online platform; dividing consumers into demand groups with different consumption amounts according to the number of the consumption records of each consumer, and deducing hidden consumption types of the consumers on the online platform; establishing a consumption behavior analysis system, decomposing the consumption psychological states of different demand groups according to the content of the consumption record of each consumer, comparing the consumption records of different demand groups in a reverse incentive mode, and independently making different marketing strategies according to a comprehensive comparison result and the current consumption psychological states of different demand groups; and recommending proper commodities to the consumers according to the consumption effective information of each consumer and the consumption type. According to the invention, new users are actively guided, the consumption initial impression of an online platform is improved, and old users are continuously stabilized.

Description

technical field [0001] The invention relates to the technical field of consumer behavior analysis, in particular to a consumer behavior intelligent analysis system and method. Background technique [0002] Consumer behavior research is the most common and frequently implemented research in market research. Refers to quantitative and qualitative research on the various actions taken by consumers to obtain, use, and process consumer goods and the decision-making process that determines these actions in advance. This research can not only understand how consumers obtain products and services, but also Gain insight into how consumers consume products and how they are disposed of after they are used up or consumed. Therefore, it is the basis of marketing decision-making, and it is inseparable from the marketing activities of the enterprise market. The research on consumer behavior is of great significance for improving the level of marketing decision-making and enhancing the eff...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06Q10/06G06N20/00
CPCG06Q10/0639G06Q30/0201G06Q30/0203G06Q30/0631G06N20/00
Inventor 姚哲男
Owner 深圳市护家科技有限公司
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