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A consumer behavior intelligent analysis system and method

A technology of intelligent analysis and behavior analysis, applied in marketing, equipment, calculation models, etc., can solve problems such as poor marketing effect, untargeted marketing strategy, and inability to increase the reputation of online platforms, so as to improve the initial impression of consumption, convenient and effective The effect of consumption patterns

Active Publication Date: 2021-05-14
深圳市护家科技有限公司
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  • Description
  • Claims
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Problems solved by technology

[0005] The purpose of the present invention is to provide a consumer behavior intelligent analysis system and method to solve the untargeted marketing strategy in the prior art, but the marketing strategy using a unified recommendation algorithm cannot increase the reputation of the online platform and the marketing effect poor technical problem

Method used

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  • A consumer behavior intelligent analysis system and method
  • A consumer behavior intelligent analysis system and method

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Embodiment Construction

[0055] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0056] like figure 1 As shown, the present invention provides a method for intelligent analysis of consumer behavior. In this embodiment, for the sale of online platforms, consumers are first divided into different groups according to the amount of consumption on the online platform, and in different groups Analyze the consumption feedback information, determine the consumption psychological state of consumers by analyzing the consumption feedback information ...

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Abstract

The invention discloses a consumer behavior intelligent analysis system and method, comprising the following steps: collecting consumption records of consumers on an online platform, and tracking the total consumption process of each consumption record of the consumer on the online platform; According to the number of consumption records of consumers, consumers are divided into demand groups with different consumption volumes, and consumers' hidden consumption types on online platforms are inferred; a consumption behavior analysis system is established to decompose different demand groups according to the content of each consumer's consumption records According to the consumption psychology of different demand groups, compare the consumption records of different demand groups through reverse incentives, and formulate different marketing strategies independently based on the comprehensive comparison results and the current consumption psychology of different demand groups; Type recommends suitable products to consumers. The present invention actively guides new users, improves the initial impression of consumption on the online platform, and at the same time continuously stabilizes old users.

Description

technical field [0001] The invention relates to the technical field of consumer behavior analysis, in particular to a consumer behavior intelligent analysis system and method. Background technique [0002] Consumer behavior research is the most common and frequently implemented research in market research. Refers to quantitative and qualitative research on the various actions taken by consumers to obtain, use, and process consumer goods and the decision-making process that determines these actions in advance. This research can not only understand how consumers obtain products and services, but also Gain insight into how consumers consume products and how they are disposed of after they are used up or consumed. Therefore, it is the basis of marketing decision-making, and it is inseparable from the marketing activities of the enterprise market. The research on consumer behavior is of great significance for improving the level of marketing decision-making and enhancing the eff...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q30/06G06Q10/06G06N20/00
CPCG06Q10/0639G06Q30/0201G06Q30/0203G06Q30/0631G06N20/00
Inventor 姚哲男
Owner 深圳市护家科技有限公司
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