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Method for detecting user portrait tags on smart TV

A smart TV and label technology, applied in image communication, electrical components, selective content distribution, etc., can solve the problems of violating user privacy data, difficult to obtain, inaccurate, etc., and achieve the effect of shortening time and improving comprehensiveness

Active Publication Date: 2022-02-01
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, for film and television content providing platforms or TV operators, due to the differences between smart TVs and smart phones and other devices, what is basically obtained through historical viewing behaviors or traditional user portrait systems is the user’s portrait labels for film and television, and the user’s life consumption Category tags and personal attribute tags are difficult to obtain and inaccurate. Generally, TV manufacturers or content providing platforms want to obtain such undisclosed data, they must exchange data through cross-industry cooperation, not only need to pay a certain amount of additional value for exchange , and may even inadvertently violate user privacy data

Method used

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  • Method for detecting user portrait tags on smart TV
  • Method for detecting user portrait tags on smart TV
  • Method for detecting user portrait tags on smart TV

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] Such as figure 1 As shown, a method for detecting user portrait tags on a smart TV terminal includes:

[0028] (1) Construct the corresponding user life consumption / interest label specification, which mainly includes three layers of attributes, namely thematic label attributes, TV attributes, and family attributes. The labels cover the above-mentioned basic attributes, life consumption and other categories of attributes. The detailed label range is as follows: figure 2 shown;

[0029] (2) Operators create corresponding topics with a tendency to detect and assign corresponding labels to the topics, especially the labels of user life consumption and personal attributes, and form a corresponding topic and label database;

[0030] (3) According to the content column of the smart TV, the corresponding topic is scheduled to be launched, and the corresponding detection topic content matrix is ​​constructed according to the TV screen playback column and time sequence. Assume ...

Embodiment 2

[0043] Such as figure 1 As shown, the specific workflow of the method for calculating the movie tag associated with the user's personalized tag is as follows:

[0044] (1) Construct the corresponding user life consumption / interest side label specification, which mainly includes three layers of attributes, namely thematic label attributes, TV attributes and family attributes. For details, see Figure 7 ;

[0045] (2) Operators create corresponding topics according to the subject groups that need to be detected, and some topic contents and topic labels are as follows: Figure 7 As shown, save this topic and the corresponding tags to the topic database. The examples here are named "[Prenatal Education Small Classroom] The Lazy Skills of Babies and Babies", "Selfless Mother's Love", "Father's Love Like a Mountain", "Parents and Parents" What separates the children?" and other 5 topics, and assign corresponding labels, such as image 3 , 5 The middle part shows the age label "2...

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Abstract

The invention discloses a method for detecting user portrait tags on a smart TV, including: constructing user life consumption and interest side tag specifications; the operator makes corresponding topics with detection tendency and assigns corresponding tags to the topics to form corresponding Topic and tag database; build a detection topic content matrix; record the user's historical behavior records for each content on the smart TV, and obtain the user set watching the topic according to the detection topic content matrix; calculate and verify the user set, and obtain user Portrait label: the present invention can effectively improve the comprehensiveness of the user portrait label at the smart TV end, and shorten the time for user portrait labeling at the same time.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a method for detecting user portrait tags at a smart TV end. Background technique [0002] With the rapid development of the film and television industry, smart TV has become an important part of every family. However, for film and television content providing platforms or TV operators, due to the differences between smart TVs and smart phones and other devices, what is basically obtained through historical viewing behaviors or traditional user portrait systems is the user’s portrait labels for film and television, and the user’s life consumption Category tags and personal attribute tags are difficult to obtain and inaccurate. Generally, TV manufacturers or content providing platforms want to obtain such undisclosed data, they must exchange data through cross-industry cooperation, not only need to pay a certain amount of additional value for exchange , and may even inadvertent...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/45
CPCH04N21/4532
Inventor 韩宇瑞谢禹
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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