Unlock instant, AI-driven research and patent intelligence for your innovation.

Information pushing method and device of live broadcast platform, electronic equipment and storage medium

A live broadcast platform and information push technology, which is applied in the field of information processing, can solve the problems of difficult identification of user characteristics and low accuracy of push information, and achieve the effect of improving push accuracy

Active Publication Date: 2021-06-01
北京映客芝士网络科技有限公司
View PDF6 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The disadvantage of the above scheme is that the similarity matching based on user tags and live broadcast information is only based on the literal matching of tag names, which makes it difficult to identify user characteristics, resulting in low accuracy of push information

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information pushing method and device of live broadcast platform, electronic equipment and storage medium
  • Information pushing method and device of live broadcast platform, electronic equipment and storage medium
  • Information pushing method and device of live broadcast platform, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0059] figure 1It is a schematic flowchart of the information push method of the live broadcast platform in Embodiment 1 of the present invention. This embodiment is applicable to the situation of accurately pushing live broadcast information for live broadcast users. The method of this embodiment can be executed by an information push device of a live broadcast platform, which can be implemented by hardware / or software, and can be configured in an electronic device. The information push method of the live broadcast platform described in any embodiment of the present application can be implemented. Such as figure 1 As shown, the method specifically includes the following:

[0060] S110. If a tag creation event of the pushed object is detected, determine a feature vector of the user tag.

[0061] In this embodiment, the push object is a participating user who has registered or will register on the live broadcast platform; the label making event is an update operation or a w...

Embodiment 2

[0070] figure 2 It is a schematic flowchart of the information push method of the live broadcast platform in Embodiment 2 of the present invention. This embodiment is further expanded and optimized on the basis of the above embodiments, and can be combined with any optional solution in the above technical solutions. Such as figure 2 As shown, the method includes:

[0071] S210. If a tag making event of the pushed object is detected, perform data processing on the user tag to obtain a processed user tag; wherein, the data processing includes data cleaning and / or data probing.

[0072] In this embodiment, since each user has different wording habits in writing tags, in order to achieve a unified expression for the same tag, data processing is required on the user tags; where, data cleaning is an operation of formatting the user tags, For example, the elimination of repeated words, the elimination of individual characters, and the elimination of symbols and emojis; since it ...

Embodiment 3

[0096] image 3 It is a schematic structural diagram of the information push device of the live broadcast platform in Embodiment 3 of the present invention. This embodiment is applicable to the situation of accurately pushing live broadcast information for live broadcast users. The device is configured in an electronic device, and can realize the information pushing method of the live broadcast platform described in any embodiment of the present application. The device specifically includes the following:

[0097] The feature vector determining module 310 is used to determine the feature vector of the user label if the label making event of the push object is detected;

[0098] A feature category determination module 320, configured to input the feature vector of the user label into a pre-trained feature clustering model, and determine the feature category of the feature vector according to the output of the feature clustering model;

[0099] Push information determination m...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an information pushing method and device of a live broadcast platform, electronic equipment and a storage medium. The method comprises the following steps: if a label making event of a push object is detected, determining a feature vector of a user label; inputting the feature vector of the user tag into a pre-trained feature clustering model, and determining the feature category of the feature vector according to the output of the feature clustering model; and inputting the feature category of the feature vector into an information classification model, and determining push information according to the output of the information classification model so as to push the push information to a push object, wherein the push information comprises at least one of the following information: live broadcast content in a live broadcast platform information base, participating user information and participating anchor information. According to the embodiment of the invention, the user features can be obtained by classifying the user tags, and the push information is determined according to the user features, so that the push precision of the live broadcast information is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular to an information push method, device, electronic device and storage medium for a live broadcast platform. Background technique [0002] In the live broadcast platform, the personal information of registered users generally has the function of selecting or customizing personal tags, which are used to display user hobbies or personal characteristics. The live broadcast system often predicts the user's points of interest based on the user's tags and pushes relevant information. Existing push methods generally directly match user tags with live broadcast information, and judge user similarity based on the matching results for user recommendation or matching, so as to help users effectively find interested people or content. [0003] The disadvantage of the above solution is that the similarity matching based on user tags and live broadcast ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/258G06K9/62
CPCH04N21/2187H04N21/25891G06F18/23213G06F18/24G06F18/214
Inventor 张海朋
Owner 北京映客芝士网络科技有限公司