Data processing method, data processing device and electronic equipment

Abstract

The invention provides a data processing method, a data processing device and electronic equipment. The data processing method comprises the steps of acquiring historical opening data, the historical opening data comprises first historical opening data and second historical opening data, and the first historical opening data are a first number set of predetermined information opened by objects within a predetermined range in multiple time periods, the second historical opening data are a second quantity set of preset information opened by the target object in a plurality of time periods; according to the first number set, determining a first proportion of a first number of the objects in the predetermined range in each of the plurality of time periods in the whole first number set; according to the second number set, determining a second proportion of a second number of the target objects in each of the plurality of time periods in the whole second number set; and determining the time for sending the predetermined information to the target object according to the first proportions corresponding to the plurality of time periods and the second proportions corresponding to the plurality of time periods.

Description

technical field

[0001] The present invention relates to the field of eigenvalue calculation, in particular to a data processing method, a data processing device and electronic equipment. Background technique

[0002] In the marketing process, it is often necessary to send marketing information to users by means of text messages, WeChat graphic messages, corporate WeChat, APP push, and outbound calls. The traditional means of sending marketing information does not consider the optimization of sending time, and only makes some vague judgments based on the experience of marketers, which is difficult to be very accurate and easily leads to a low opening rate of marketing information for users. For example, the marketing information about inviting a car to test drive should usually be sent on Friday afternoon, so that customers can arrange to come to the store for a test drive on weekends. These judgments are difficult to take into account the personal situation of the customer....

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