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Data processing method, data processing device and electronic equipment

A data processing and data technology, applied in data processing applications, instruments, business, etc., can solve the problem of low open rate of marketing information, and achieve the effect of overcoming abnormal values ​​and improving open rate.

Active Publication Date: 2021-08-03
BEIJING DEEPZERO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide a data processing method, data processing device and electronic equipment to solve the problem of low opening rate of marketing information of users in the prior art

Method used

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  • Data processing method, data processing device and electronic equipment
  • Data processing method, data processing device and electronic equipment
  • Data processing method, data processing device and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] According to an embodiment of the present invention, a data processing method is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and although the steps shown in the flow chart Although a logical order is shown, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0025] figure 1 is a schematic flowchart of a data processing method provided according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0026] Step S102, obtaining historical opening data, wherein the historical opening data includes: first historical opening data and second historical opening data, the first historical opening data is the first amount of opening predetermined information for objects within a predetermined range in multiple time...

Embodiment 2

[0051] According to an embodiment of the present invention, a data processing device for implementing the above data processing method is also provided, figure 2 is a structural block diagram of a data processing device provided according to an embodiment of the present invention, such as figure 2 As shown, the data processing device includes: an acquisition module 22 , a first determination module 24 , a second determination module 26 and a third determination module 28 , and the data processing device will be described below.

[0052] The above acquisition module 22 is used to acquire historical opening data, wherein the historical opening data includes: first historical opening data and second historical opening data, the first historical opening data is the object within a predetermined range that opens predetermined information in multiple time periods The first quantity set and the second historical opening data are the second quantity set of the predetermined informat...

Embodiment 3

[0059] An embodiment of the present invention may provide an electronic device, and the electronic device may be a terminal or a server. In this embodiment, the electronic device as a terminal may be any computer terminal device in the group of computer terminals. Optionally, in this embodiment, the foregoing terminal may also be a terminal device such as a mobile terminal.

[0060] Optionally, in this embodiment, the foregoing terminal may be located in at least one network device among multiple network devices of the computer network.

[0061] Optionally, image 3 It is a structural block diagram of a terminal shown according to an exemplary embodiment. Such as image 3 As shown, the electronic device may include: one or more (only one is shown in the figure) processors 31, and a memory 32 for storing processor-executable instructions; wherein, the processors are configured to execute instructions to achieve the above-mentioned Any data processing method.

[0062] Among...

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Abstract

The invention provides a data processing method, a data processing device and electronic equipment. The data processing method comprises the steps of acquiring historical opening data, the historical opening data comprises first historical opening data and second historical opening data, and the first historical opening data are a first number set of predetermined information opened by objects within a predetermined range in multiple time periods, the second historical opening data are a second quantity set of preset information opened by the target object in a plurality of time periods; according to the first number set, determining a first proportion of a first number of the objects in the predetermined range in each of the plurality of time periods in the whole first number set; according to the second number set, determining a second proportion of a second number of the target objects in each of the plurality of time periods in the whole second number set; and determining the time for sending the predetermined information to the target object according to the first proportions corresponding to the plurality of time periods and the second proportions corresponding to the plurality of time periods.

Description

technical field [0001] The present invention relates to the field of eigenvalue calculation, in particular to a data processing method, a data processing device and electronic equipment. Background technique [0002] In the marketing process, it is often necessary to send marketing information to users by means of text messages, WeChat graphic messages, corporate WeChat, APP push, and outbound calls. The traditional means of sending marketing information does not consider the optimization of sending time, and only makes some vague judgments based on the experience of marketers, which is difficult to be very accurate and easily leads to a low opening rate of marketing information for users. For example, the marketing information about inviting a car to test drive should usually be sent on Friday afternoon, so that customers can arrange to come to the store for a test drive on weekends. These judgments are difficult to take into account the personal situation of the customer....

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q30/0255G06Q10/06393
Inventor 丁若谷马迎冬
Owner BEIJING DEEPZERO TECH CO LTD
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