Resource delivery method and device, storage medium and electronic equipment
A resource and target resource technology, applied in the field of resource delivery, can solve the problems of small number of samples, few user data, and inability to train a multi-task unsupervised learning model, and achieve the effect of accurate delivery
Active Publication Date: 2021-08-13
脸萌有限公司
View PDF12 Cites 2 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] In related technologies, some statistics are usually used to replace the density function, for example, the inverse ratio of the number of advertisement clicks is used to represent the uncertainty, or the inverse ratio of the number of advertisement conversions is used to represent the uncertainty, but the uncertainty obtained by this method is The accuracy is low, and it has little guiding significance for advertising
[0005] In addition, estimating the uncertainty of all advertisements at the same time is a multi-task unsupervised learning problem, but the number of tasks is large, and the user data of each ad delivery user is small, so that the number of samples corresponding to each task is small, and it cannot be trained to obtain A more accurate multi-task unsupervised learning model, therefore, it is not possible to estimate the uncertainty of all advertisements simultaneously in related technologies
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0021] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the drawings, it should be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein; A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for exemplary purposes only, and are not intended to limit the protection scope of the present disclosure.
[0022] It should be understood that the various steps described in the method implementations of the present disclosure may be executed in different orders, and / or executed in parallel. Additionally, method embodiments may include additional steps and / or omit performing illustrated steps. The scope of the present disclosure is not limited in this regard. ...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention relates to a resource delivery method and apparatus, a storage medium and an electronic device. The method comprises the steps of obtaining first user features corresponding to a plurality of delivered users corresponding to a to-be-delivered target resource and second user features of a to-be-delivered user corresponding to the target resource; determining resource characteristics of the target resource according to the first user characteristics corresponding to a plurality of put users; inputting the second user feature and the resource feature into a pre-trained target prediction model to obtain uncertainty when the target resource is put for the to-be-put user; and determining whether to put the target resource to the to-be-put user according to the uncertainty.
Description
technical field [0001] The present disclosure relates to the field of resource delivery, and in particular, to a resource delivery method, device, storage medium, and electronic equipment. Background technique [0002] Taking advertising as an example, the user groups targeted by advertisements in the current system may have homogeneity problems, that is, they tend to send an advertisement to similar users. In order to avoid this homogeneity problem, it is necessary to use a quantitative indicator to Measure the "uncertainty" of each user's advertisement, where the uncertainty of an advertisement's delivery to a target user is negatively correlated with the frequency of the advertisement's delivery to users similar to the target user in its delivery history , for example, if a game advertisement has not been placed to a female user in history or has been placed to a female user less frequently, then the uncertainty of the game advertisement for a female user is relatively hi...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0202Y02D10/00
Inventor 张傲南王崇
Owner 脸萌有限公司