A method and system for advertising delivery based on real-time prediction ROI

Abstract

The invention discloses an advertisement delivery decision method and system based on real-time prediction ROI, and belongs to the technical field of advertisement delivery in the mobile Internet field. Aiming at the problems existing in the prior art that the data of the advertising monetization model is not obtained in time, the acquired data cannot support the decision-making of placement, and the return on investment of the advertising monetization model is not clear, the present invention provides a method, through the income reverse calculation and income forecasting method Quickly grasp the quality of users acquired by the current advertising, use the in-app advertising event data of the product to get through the consumption data of the advertising platform, the income data of the advertising monetization platform and the display data of the aggregation platform, and realize the calculation of historical user-level advertising revenue and ROI ; At the same time, use the real-time purchase data and in-app advertising management event data of the day to predict the real-time income and return on investment of new users on the day, and realize the intelligent placement of advertisements.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery in the field of mobile Internet, and more specifically, relates to a method and system for decision-making of advertisement delivery based on real-time predicted ROI. Background technique [0002] IAA (In-App Advertisement), the advertising monetization model, refers to the monetization model that uses the advertisements connected to the advertising monetization platform in the product to make profits after getting users through the advertising platform. The difference between advertising monetization and the traditional in-app purchase model is that after attracting users to apps such as games, IAA earns revenue by displaying advertisements to users instead of directly asking users to pay for products or services. [0003] For mobile apps that monetize IAA advertisements, during the process of placing advertisements, the placement personnel need to purchase volumes of the o...

AI Technical Summary

Problems solved by technology

[0009] Aiming at the problems existing in the prior art that the data of the advertising monetization mode is not acquired in time, the acquired data cannot support the placement decision, and the return on investment of the advertising monetization mode is not clear, the present invention provides an advertisement placement method and system based on real-time ROI prediction , to carry out revenue inversion and real-time forecasting, use the in-app advertising management event data of the product, get through the purchase consumption data of the advertising platform, the revenue data of the advertising monetization platform and the display data of the advertising aggregation platform, and realize the calculation of historical advertising revenue and ROI; at the same time, use Real-time purchase data and in-app advertising management event data, calculate the real-time income and return on investment of new users on the day, and realize intelligent advertising

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