Interactive mobile marketing display system

Abstract

The invention discloses an interactive mobile marketing display system, and particularly relates to the field of marketing display. The interactive mobile marketing display system comprises a display platform and a control center, wherein the control center is in communication connection with the display platform; the control center comprises a data acquisition module which acquires data information of a user and an environment; and the data processing module is in communication connection with the data acquisition module to complete data virtualization. According to the interactive mobile marketing display system, data virtualization can be carried out according to data acquisition of the user and environmental data acquisition, and the corresponding commodity model is generated through the virtualized data for display, so that product display can be carried out according to user demands and environmental needs, the user can watch the product anytime and anywhere, thereby occupied resources can be reduced, display places do not need to be rented, and the cost is reduced.

Description

technical field [0001] The invention relates to the technical field of marketing display, and more specifically, the invention relates to an interactive mobile marketing display system. Background technique [0002] Product marketing display is one of the major elements of the service marketing mix strategy, all tangible components that can convey service features and advantages. In product marketing, the tangible display is basically the product itself, while in service marketing, the tangible display is wider. In fact, service marketing scholars not only regard the environment as a strong evidence to support and reflect the quality of service products, but also expand the content of tangible display from the environment to include all physical products and facilities used to help produce and package services. These tangible displays, if managed and used well, can help customers feel the characteristics of service products and improve the benefits they get when enjoying se...

AI Technical Summary

Problems solved by technology

These tangible displays, if managed and used well, can help customers feel the characteristics of service products and improve the benefits they get when enjoying services, help to establish the image of service products and service companies, and support the implementation of relevant marketing strategies; on the contrary, If they are not good at management and application, they may convey wrong information to customers, affect customers' expectations and judgments on products, and further damage the image of service products and enterprises.

[0003] However, in actual use, most of the product marketing displays are carried out offline. This method requires a large number of physical products for display, which takes up more resources. At the same time, it requires a larger display place for display, which cannot make it impossible to go to the site. people watch, we propose an interactive mobile marketing display system

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