Equipment characterization method and device and equipment identification reset fraud detection method and equipment

A device identification and detection method technology, applied in character and pattern recognition, data processing applications, instruments, etc., can solve the problems of advertisers or the application that have no real value, and no device ID reset fraud detection method is provided. Achieving the effect of valid device ID reset fraud detection

Pending Publication Date: 2021-12-31
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While the app installs and engagement appear to be genuine, these so-called "new users" have no real value to advertisers or

Method used

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  • Equipment characterization method and device and equipment identification reset fraud detection method and equipment
  • Equipment characterization method and device and equipment identification reset fraud detection method and equipment
  • Equipment characterization method and device and equipment identification reset fraud detection method and equipment

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Embodiment Construction

[0037] In order to make the purpose, technical solution and advantages of the application clearer, the embodiments of the application will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0038] In a typical configuration of the present application, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

[0039] Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and / or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

[0040] Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of inf...

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PUM

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Abstract

The invention discloses an equipment characterization method and equipment and an equipment identification reset fraud detection method and equipment. According to the invention, the equipment can be well represented by collecting the basic information elements of the equipment which does not harm the privacy of the user; the invention has a strong distinguishing degree for distinguishing normal equipment from fraudulent equipment; effective guarantee is provided for equipment identifier reset fraud detection, and effective device identifier reset fraud detection can be achieved.

Description

technical field [0001] The present application relates to, but is not limited to, mobile communication technology, especially a device characterization method and device, and a device identification reset fraud detection method and device. Background technique [0002] Mobile applications (APP) use device identification (device ID) to track multiple visits to a device, but the use of device IDs has also brought new fraudsters who use this opportunity to reset on a large scale its device ID. Among them, device ID reset fraud is a periodic fraudulent activity in which the fraudster clicks on an ad, installs an app, generates an in-app interaction, resets the device ID, and then uninstalls and reinstalls the app to simulate an A new installation for a "new user". While the app installs and engagement appear to be genuine, these so-called "new users" who have no real value to advertisers or the app's growth are fraudsters. [0003] No effective device ID reset fraud detection...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06K9/62G06Q30/00
CPCG06Q30/0185G06F2218/12G06F18/2415
Inventor 武倩如
Owner ALIBABA GRP HLDG LTD
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