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User portrait method and device based on recursive parsing logs

A user and portrait technology, applied in the field of DNS services, can solve the problem of difficult to finely distinguish user access preferences

Active Publication Date: 2022-05-03
INTERNET DOMAIN NAME SYST BEIJING ENG RES CENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the widespread use of WIFI technology, a single visiting IP is likely to represent a group of visiting users in a region; and according to the domain name that the user visits, it is difficult to finely distinguish the user's visit preference, because it is difficult to judge the domain name from the domain name only. What kind of industry, what type of products and services are provided

Method used

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  • User portrait method and device based on recursive parsing logs
  • User portrait method and device based on recursive parsing logs
  • User portrait method and device based on recursive parsing logs

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0034] refer to figure 1 As shown, Embodiment 1 of the present invention provides a user portrait method based on recursively parsing logs, and the method includes:

[0035] Step S1, clustering request logs of same-source IPs for all incoming source IPs, and obtaining request statistics data of same-source IPs;

[0036] Specifically, based on recursively parsing access request logs, and taking the source IP as the dimension, cluster analysis of request logs of the same source IP (pointing to the same IP address) is performed to obtain request statistics data of the same source IP, and for different requests The user's access requests to different IPs establish request statistics data belonging to each IP.

[0037] Step S2, setting the query frequency threshold of the same-source IP based on the request statistical data, and classifying the requesting users according to the frequency threshold;

[0038] Specifically, for the recursive analysis requests of the same source IP, ...

Embodiment 2

[0049] Embodiment 2 of the present invention provides a user portrait device based on recursive parsing logs, including:

[0050] Recursively parses the log server, performs request log clustering of the same source IP according to the dimension of the visiting source IP, obtains the request statistics of the same source IP and sends it to the user identification engine, and performs domain name clustering according to the request domain name of the same source IP. , get the access statistics of the same domain name and send it to the domain name content analysis engine;

[0051] The user identification engine sets the query frequency threshold of the same source IP according to the request statistical data, classifies the requesting users according to the frequency threshold, and sends the user classification data to the user portrait database;

[0052] The domain name content analysis engine scans and analyzes the website content of the domain name according to the access st...

Embodiment 3

[0056] Embodiment 3 of the present invention provides a computer device, the internal structure of which can be as follows image 3 shown. The computer device includes a processor, memory, and a network interface connected by a system bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium, an internal memory. The nonvolatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the execution of the operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used to communicate with other terminals or services over a network connection. When the computer program is executed by the processor, a user portrait method based on recursive log parsing is realized. Wherein, the computer device may be a server, and the server may furthe...

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PUM

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Abstract

The present application provides a user portrait method, device, computer equipment and storage medium based on recursively parsing logs. The method comprises: clustering request logs of same-source IPs for all incoming source IPs to obtain request statistical data of same-source IPs; setting a query frequency threshold of same-source IPs based on the request statistical data, and querying the request according to the frequency threshold The user classifies the users; according to the request domain name of the same source IP, the domain name is clustered to obtain the access statistics of the same domain name; based on the access statistics, the website content of the domain name is scanned and analyzed to obtain the website information of the accessed domain name; The user classification and website information are used to obtain the portrait data of the requesting user. Based on the data of recursive parsing logs, the present invention divides users according to user groups and single users, and analyzes the preferences of users / user groups according to domain name content, thereby providing the premise of precise marketing.

Description

technical field [0001] The present application relates to the technical field of DNS services, in particular to a user portrait method, device, computer equipment and storage medium based on recursive parsing logs. Background technique [0002] Domain name resolution services are usually divided into authoritative resolution and recursive resolution. The authoritative resolution service is provided by the domain name authoritative name server (Authoritative name server). The authoritative name server is responsible for providing the authoritative resolution record of the domain name. End users provide domain name resolution result queries, and recursive name servers rely on the resolution records provided by authoritative name servers to obtain domain name resolution result records. [0003] Internet service providers represented by e-commerce usually provide services in the form of websites. The categories and attributes of relevant functional pages can be clearly defined ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/958H04L61/4511
CPCG06F16/958
Inventor 高雷林振国卢文哲邢志杰毛伟
Owner INTERNET DOMAIN NAME SYST BEIJING ENG RES CENT