Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement attribution method and device

An advertising and behavioral technology, applied in the field of communication, can solve the problems of high continuity requirements, difficult to truly evaluate the effect of marketing advertising, etc., to achieve the effect of improving accuracy

Pending Publication Date: 2022-04-08
SHENGDOUSHI SHANGHAI SCI & TECH DEV CO LTD
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method has high requirements for the continuity of user operations. Specifically, this method will only monitor the user's uninterrupted and complete process from watching the advertisement-clicking the advertisement-entering the landing page-interacting with the user. This user interaction is attributed to the serving of the corresponding ad
Advertisement attribution in this way is difficult to truly evaluate the effectiveness of marketing advertisements. For example, this method cannot attribute the interaction of users through other channels after viewing the advertisement.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Advertisement attribution method and device
  • Advertisement attribution method and device
  • Advertisement attribution method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0026] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0027] The terminology used in this application is for the purpose of describing particular embodiments only, and is not intended to limit the application. As used in this application and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides an advertisement attribution method and device, and the method can comprise the steps: obtaining a device side feature corresponding to an access device in response to the access device for accessing a target advertisement; in response to a user conversion behavior generated for the target advertisement, obtaining a user side feature corresponding to the user conversion behavior; and under the condition that the equipment side feature corresponding to any access equipment is matched with the user side feature corresponding to any user conversion behavior, attributing any user conversion behavior to the access of any access equipment to the target advertisement.

Description

technical field [0001] The present application relates to the technical field of communication, in particular to an advertisement attribution method and device. Background technique [0002] Advertising attribution is one of the important means to evaluate the effect of advertising. In related technologies, advertisement attribution may be performed through a Last click (last click) method. However, this method has high requirements for the continuity of user operations. Specifically, this method will only monitor the user's uninterrupted and complete process from watching the advertisement-clicking the advertisement-entering the landing page-interacting with the user. This user interaction is attributed to the serving of the corresponding ad. Advertisement attribution in this way is difficult to truly evaluate the effectiveness of marketing advertisements. For example, this method cannot attribute the interaction of users through other channels after seeing the advertisem...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 王子君费伽李建辉
Owner SHENGDOUSHI SHANGHAI SCI & TECH DEV CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com