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Object display method and display device

A display method and object technology, applied in the field of information processing, can solve problems such as difficult to reflect object click rate, inaccurate object recommendation, etc., and achieve the effect of reasonable sorting recommendation, high stability, and small error

Pending Publication Date: 2022-08-02
GUANGZHOU SHIYUAN ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an object display method and a display device to at least solve the technical problem in the prior art that the click-through rate of an object cannot reflect the actual popularity of the object due to the long-tail distribution, resulting in inaccurate recommendation of the object

Method used

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  • Object display method and display device
  • Object display method and display device

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Embodiment 1

[0022] According to an embodiment of the present invention, an embodiment of a method for displaying an object is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings may be executed in a computer system such as a set of computer-executable instructions, and although A logical order is shown in the flowcharts, but in some cases steps shown or described may be performed in an order different from that herein.

[0023] figure 1 is a flowchart of an object display method according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0024] Step S101 , acquiring multiple candidate first objects, wherein each first object is an object appearing in one or more user interfaces corresponding to a designated user.

[0025] The first object is understood as an object exposed to a specified user according to a preset recommendation strategy. For example, if the preset recommendation s...

Embodiment 2

[0061] According to an embodiment of the present invention, an embodiment of a display device for an object is provided, figure 2 is a schematic diagram of a display device for an object according to an embodiment of the present invention, such as figure 2 As shown, the device includes: an object acquisition module 21 for acquiring a plurality of candidate first objects, wherein each first object is an object that appears in one or more user interfaces corresponding to a designated user; a quantity acquisition module 22, for obtaining the first click number of the first object in the first preset time period and the second click number of the specified user on the second object, wherein the second object is an object that appears in all user interfaces; determining module 23, for determining the click-through rate difference ratio of the first object according to the first click quantity and the second click quantity, wherein the click-through rate difference ratio is used to ...

Embodiment 3

[0069] According to an embodiment of the present application, an embodiment of a computer storage medium is provided, and the computer storage medium stores a plurality of instructions, and the instructions are suitable for being loaded by a processor and executing the method steps of any one of Embodiment 1. In this embodiment, the number of overlapping users is determined by using the second object that can be seen by all exposed users as a reference, and the click rate difference ratio of the first object is calculated according to the number of clicks on the first object and the second object by the overlapping users, The recommended objects are determined according to the ranking of the click-through rate difference ratios of different first objects. Since the click-through rate difference ratio is the relative click-through rate of the first object to the second object in a common user group, this embodiment has smaller errors and higher stability than the recommendation ...

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Abstract

The invention discloses an object display method and device, and belongs to the technical field of information processing. The method comprises the following steps: obtaining a plurality of candidate first objects, wherein each first object is an object appearing in a user interface of one or more corresponding specified users; obtaining a first click number of the first object in the first preset time period and a second click number of the specified user on the second object; determining the click rate difference ratio of the first object according to the first click number and the second click number, wherein the click rate difference ratio is used for representing the difference between the click popularity of the first object and the click popularity of the second object; and selecting a target first object from the plurality of candidate first objects according to the click rate difference ratio of the first objects, and displaying the target first object. The technical problem that in the prior art, due to long-tail distribution, the object click rate is difficult to reflect the actual popularity of the object, and consequently object recommendation is inaccurate is solved, and the reasonability of the result of recommendation according to object click rate sorting is improved.

Description

technical field [0001] The present invention relates to the technical field of information processing, and in particular, to an object display method and a display device. Background technique [0002] In the APP, it is usually based on the historical click rate of each recommended object to determine which recommended objects are popular and which are unpopular, and then adjust the object recommendation or operation strategy of the APP. For example, the objects in the APP include files. , products, etc. However, in the existing object recommendation system, the object exposure and click data are both long-tailed distribution, and the long-tailed distribution data will lead to insufficient exposure of the object. According to the central limit theorem, the obtained object click rate is calculated. There is a big error. For example, the recommendation system includes object A and object B. Among them, object A is exposed 100 times and clicked 10 times, and object B is expose...

Claims

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Application Information

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IPC IPC(8): G06F16/9538G06F16/9535G06F3/04842
CPCG06F16/9538G06F16/9535G06F3/04842
Inventor 文谊
Owner GUANGZHOU SHIYUAN ELECTRONICS CO LTD
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