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Coupon service system

A service system and coupon technology, applied in the field of coupon service system, can solve problems such as inability to properly analyze marketing effects, inability to provide services to customers, inability to generate correct and reliable marketing plans, etc.

Inactive Publication Date: 2006-05-10
NIHON UNICA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Traditional marketing systems using paper media are slow in providing product information to customers
In addition, market research based on traditional marketing systems requires more time and labor costs
Traditional marketing systems cannot collect information on every customer who has visited a store or purchased a product, and therefore, cannot provide customers with services that match their individual needs
Traditional marketing systems cannot properly analyze marketing effects and, therefore, cannot produce accurate and reliable marketing plans

Method used

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  • Coupon service system
  • Coupon service system
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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0016] The coupon service system according to an embodiment of the present invention will be described in detail below with reference to the accompanying drawings.

[0017] [Configuration of coupon service system]

[0018] figure 1 A coupon service system 1 according to an embodiment of the present invention is given. The system 1 includes a portable phone carried by a user 2, a store terminal 3 arranged in a store, and a management server 4 arranged on a management end for managing the system 1. These components of the system 1 can communicate with each other through electronic communication lines. The store terminal 3 has a reader 5 that communicates with the portable phone 2 in the coupon service providing process to be described later. The management server 4 has a customer database (DB) 6 for storing customer data of users who use the system 1. The system 1 executes registration processing, coupon issuing processing, and coupon service providing processing. Using these proc...

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PUM

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Abstract

A coupon service system that can reduce the time and cost required for market research, generate correct and reliable marketing plans, and provide users with services matching their individual needs. The coupon service system includes a store terminal (3) provided with a reader (5). When a portable phone (2) is placed in the reading area of ​​the reader, the reader reads the coupon stored in the portable phone and determines whether the coupon is valid. If the coupon is valid, the reader provides the user of the portable phone with a service corresponding to the coupon, and sends data related to the user to a management server. The management server stores this data in a customer database (6).

Description

Technical field [0001] The present invention relates to a coupon service system, which can reduce the time and cost required for market research, generate correct and reliable marketing plans, and provide users with services that match their respective needs. Background technique [0002] According to traditional marketing systems, salesmen frequently use paper media, such as leaflets, to distribute product information to potential customers, and perform market research by analyzing data about customers who have actually visited the store or purchased the product. [0003] Traditional marketing systems that use paper-based media are slow in providing customers with product information. In addition, market research based on traditional marketing systems requires more time and labor. Traditional marketing systems cannot gather information about every customer who has been to a store or purchased goods, and therefore cannot provide customers with services that match their individual...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/00G06Q30/02G06Q30/06G06Q50/00G06Q50/10
CPCG06Q20/20G06Q20/327G06Q30/02G06Q30/0225G06Q30/0235G06Q30/00
Inventor 山岸润一
Owner NIHON UNICA