System and method for identification and insertion of advertising in broadcast programs

a technology for broadcast programs and advertising, applied in the field of broadcast programs, can solve the problems of presenting a challenge to broadcasters' advertising revenues, unable to control the broadcast time of events themselves, and limited regional variations,

Inactive Publication Date: 2004-08-12
VIDEO NETWORKS IP HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

These regional variations are somewhat limited in that each advertising slot has a predetermined duration.
While this `super-video` functionality might be attractive to a viewer, it presents a challenge to broadcasters' advertising revenues.
The broadcast times of the events themselves cannot however be controlled by the viewer.
When, however, view on demand facilities are provided by a re-broadcaster to allow time-shifting, the suppression or lack of advertisements represents a loss of potential revenue--viewers watching the re-broadcast are able to view the program without paying the original premium and without advertisements.
Since advertising is an important source of revenue for the majority of content providers, it is likely that any potential reduction in advertising effectiveness will result in either a corresponding increase in license royalties or an outright refusal to license.

Method used

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  • System and method for identification and insertion of advertising in broadcast programs
  • System and method for identification and insertion of advertising in broadcast programs
  • System and method for identification and insertion of advertising in broadcast programs

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Embodiment Construction

[0021] Embodiments relate to systems, methods, computer program code and means for the identification and insertion of advertising in broadcast programs. Pursuant to some embodiments, features of the present invention may be implemented in a broadcast system such as the broadcast system described in our co-pending, commonly-assigned U.S. patent application Ser. No. ______ filed on even date herewith (Attorney Docket No. Vo1.001). For example, as will be discussed below, embodiments allow the identification and insertion of advertising in programs broadcast by a broadcast service provider, including programs broadcast "live" or programs broadcast from archives (including short and longer-term archives). Upon reading this disclosure, those skilled in the art will recognize that features of embodiments may be implemented in other broadcast systems as well.

[0022] For convenience, and ease of exposition, a number of terms are used herein. For example, the term "subscriber" is used to ref...

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Abstract

A broadcast system and method for identification and insertion of advertising in broadcast programs includes receiving a broadcast data stream, identifying an advertisement in the broadcast data stream, and updating an advertisement schedule including information identifying the advertisement and a location of the advertisement within a program in the broadcast data stream. On playback, the advertisement or a replacement advertisement is inserted into the program at the location or at another location within the program.

Description

CROSS-REFERENCE[0001] This application is related to, hereby incorporates by reference for all purposes, and claims priority to GB Application Serial No. GB0303176.2, filed 12 Feb. 2003, and titled "A SYSTEM FOR CAPTURE AND SELECTIVE PLAYBACK OF BROADCAST PROGRAMMES", this application is also related to, and hereby incorporates by reference for all purposes, co-pending and commonly assigned U.S. patent application Ser. No. ______ (Attorney Docket No. V01.001), filed on even date herewith, for "SYSTEM FOR CAPTURE AND SELECTIVE PLAYBACK OF BROADCAST PROGRAMS".FIELD[0002] Embodiments relate to the broadcast of programs. More particularly, embodiments relate to systems, methods, computer program code, and means for the identification and insertion of advertising in broadcast programs.BACKGROUND[0003] A television viewer can receive a television signal in many ways including: VHF / UHF antenna; cable; satellite receiver dish; and copper wire (telephone, power line). The viewer can receive ...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06FH04N7/12H04N7/173H04N7/24
CPCH04N7/17336H04N21/858H04N21/2225H04N21/23106H04N21/23109H04N21/23418H04N21/23424H04N21/2362H04N21/25883H04N21/25891H04N21/26603H04N21/2668H04N21/2747H04N21/4331H04N21/4348H04N21/44016H04N21/4586H04N21/47202H04N21/47214H04N21/4755H04N21/6587H04N21/812H04N21/84H04N7/17354
Inventor PAXTON, BRIANROBINSON, DOMINIC ANDREWLEWIS, KEVIN
Owner VIDEO NETWORKS IP HLDG
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