Method and apparatus for dynamic enhancement of video games with vendor specific data

a technology of video games and data, applied in the field of video game data and displays, can solve the problems of limited insertion of product marketing information

Inactive Publication Date: 2006-05-04
POLCHIN GEORGE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Additionally, the insertion of product marketing information has largely been limited to: Static insertion of mostly static information at time of game development (for example, stadium billboard ads in sports games and equipment decals and brands in racing games); more game-relevant objects and information inserted at time of development (for example, Jeep used in Tony Hawk's Pro Skater 2); and dynamic insertion of static information (for example as will be offered by Massive, Inc beginning October 2004.)

Method used

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  • Method and apparatus for dynamic enhancement of video games with vendor specific data
  • Method and apparatus for dynamic enhancement of video games with vendor specific data
  • Method and apparatus for dynamic enhancement of video games with vendor specific data

Examples

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Embodiment Construction

[0019] Referring to the drawings, FIG. 1 shows a first embodiment of the present invention. A videogame machine 10, such as a personal computer or dedicated game machine like the XBox®, Playstation®, GameCube® or GameBoy®, is employed to operate videogame software with a user operated controller 12. A display 14 presents the visual and, with associated speakers, the audio aspects of the game to the user. A data capture device 16 is interfaced to the videogame machine.

[0020] A product supplied by an outside vendor provides a delivery vehicle 18 for a keycode or other data, as will be described in greater detail subsequently, which is presented by the user to the data capture device. The data captured from the delivery vehicle is employed by the videogame machine to enhance the videogame software to provide additional or modified characters, capabilities or presentation within the video game. For example, modification of a character in the video game for presentation as a character a...

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PUM

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Abstract

An enhancement system for videogames employs data captured from a delivery vehicle associated with a vendor supplied product as a keycode to obtain or to directly provide data to enhance the videogame. Statistics on use of the enhancement data is then accumulated and reported to the vendor for marketing analysis. Opportunities for cross marketing for the vendor supplied product, the video game and the device on which the video game operates is provided by the system.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] This invention relates generally to the field of video game data and displays and more specifically to aftermarket enhancement of such data and displays using vendor supplied keycodes and data for inserting product marketing related information into the game. [0003] 2. Description of the Related Art [0004] Video games have become an entrenched mode of entertainment for a wide variety of users from young children to retired persons. The complexity and variety of videogames is increasing rapidly and the interaction of such games with general life experience of the players is becoming important as a marketing tool. Many videogames portray realistic scenery and game settings. Product marketing has been inserted into videogames as a portion of the scenery or setting much as use of products and product advertising materials in movies and television. [0005] The use of the Internet for downloading of videogames as well as f...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): A63F9/24
CPCA63F13/10A63F13/12A63F2300/1025A63F2300/1031A63F2300/1087A63F2300/206A63F2300/532A63F2300/609A63F13/35A63F13/80A63F13/335A63F13/69A63F2300/6018A63F13/63A63F2300/407A63F13/23A63F13/71A63F13/95A63F2300/401A63F13/213A63F2300/80A63F2300/50
Inventor POLCHIN, GEORGE
Owner POLCHIN GEORGE
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