Systems and methods for providing public space advertising

Abstract

The present invention relates to systems and methods for providing illuminated signage in a public space. The system may have at least one window, each window having an exterior surface and an interior surface; at least one coat of a non-transparent coating in communication with the interior surface of the window; at least one projector which projects at least one reversed image on the inside surface of the window; and at least one host controller. The host controller may control the reversed images being protected onto the window. The image (in a non reversed manner) is then viewable on the exterior surface.

Description

[0001] The present invention relates generally to a system and method of advertising using pre-existing or standard windows. [0002] In a crowded or city environment, advertisers are always looking for ways to advertise to large crowds of potential customers for their product. In many cities, billboards, printed vinyl sheets and other outdoor signage are preferred methods of attracting customers to a product. However, in many cities (e.g. New York City) the use of such traditional methods of outdoor advertising has become so widespread that advertisers are eager to utilize new techniques to make their advertisements stand out from the crowd. As such, a new method of advertising that is widely available is presently needed in urban settings. [0003] Existing advertising methods include murals. A typical mural may use paint and may be applied to the side of buildings. Such a method of advertising is costly, as it requires scaffolding and the dangerous task of painting on the side of a b...

AI Technical Summary

Benefits of technology

[0006] The present invention provides an easy to change, easily adaptable system and method that may use the interior of existing windows to provide full motion, dynamic, public space advertising viewable on the outside of the window. SUMMARY OF THE INVENTION

Problems solved by technology

Such a method of advertising is costly, as it requires scaffolding and the dangerous task of painting on the side of a building.

Another problem with murals is the static nature of the advertisement.

Because they lack the ability to incorporate full-motion, dynamic video and other modern advertising techniques, murals do little to distinguish themselves in an ever-crowded outdoor advertising marketplace.

Such installations, however, are expensive, fragile and prone to breakage.

While capable of displaying full motion video, LED screens are typically erected on the exterior of a building and, as such, require substantial construction costs.

Due to the fact that they are placed outdoors, however, they must be manufactured so as to be able to withstand extreme weather conditions, thereby increasing the costs associated with their usage.

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