Display carton and method for displaying product using same

Abstract

A display carton, a corrugated fiberboard unitary blank for forming same, and a method for displaying product using the display carton are presented. The display carton generally includes a rectangular bottom, triangular shaped columns connected to and extending upwardly from the tray bottom. The display carton further includes a tray lip connected to the tray bottom at the peripheral edges of the tray bottom and extending upwardly from the tray bottom. The display carton may include triangular shaped gussets between the upper edge of the tray lip and the columns. The display carton provides four substantially open upright walls whereby a method of displaying product to a consumer is provided. The product contained in the display carton and the product main labels are viewable and accessible regardless of the upright wall orientation of the display carton relative to a consumer. The display carton may be assembled by folding a unitary blank fabricated from a sheet of corrugated fiberboard.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention [0002] The present invention relates to display cartons. More particularly, the present invention relates to a product display carton that has substantially opened upright walls that provide a view of the main label of products contained in the display carton regardless of orientation of the display carton presentation. [0003] 2. Description of the Related Art [0004] Shipping boxes or cartons are well known in the art and are designed to contain objects for convenient transport. The transported objects are removed at arrival by lifting the objects out of an opened carton. Shipping cartons are typically made from a sheet of corrugated kraft material, oftentimes referred to as corrugated fiberboard. [0005] Shipping cartons are used to transport consumer products to retail stores. After arrival at the retail store, individual products are removed from the shipping carton and placed on a shelf in the store for presentation to ...

AI Technical Summary

Benefits of technology

[0013] The display carton generally includes a rectangular bottom panel and columns, triangularly shaped in lateral cross-section, connected to and extending upwardly from the bottom panel at its four corners. The display carton further includes a lip between the corner columns. The lip is made up of upright walls comprising a pair of opposing upright face panels and a pair of opposing upright side panels connected to the bottom panel. In one embodiment, gussets between the lip and the columns support and strengthen the columns against buckling under load. The display carton provides four substantially open upright walls whereby a method of displaying product is provided. Product contained in the display carton is viewable and accessible regardless of which upright wall of the display carton is presented to a viewer.

[0018] According to the present invention, products disposed in the display carton, are easily accessed both visually and physically through the substantially open upright walls of the display carton.

Problems solved by technology

Among the problems with which the packaging engineer must deal in devising suitable display cartons, is the increased weight which such cartons must be capable of holding.

Because of the special problems which heavier products present, display cartons that may have been appropriate for products packaged in smaller unit volumes, may not be sufficiently durable, strong, or convenient for use in connection with products in larger unit volume packages.

Further, when presented to consumers in palletized display cartons, many of the main labels of the individual products were not presented to the consumer.

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