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Promotional display panel

a technology of display panel and display case, which is applied in the direction of rigid containers, containers/bottles, apparel, etc., can solve the problems of not being able to stack the case, the manufacturer cannot stack the other case on the top, and consumers cannot see the item

Inactive Publication Date: 2007-02-01
DAVIS EDGAR
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

"The present invention provides a new way to display promotional items along with a product by adding a display package. The promotional item is displayed on the product packaging in a clear PVC display panel that includes wells to hold it. The display panel is attached to the product packing along at least two sides of it. The display panel can be attached to a box or directly to a product. The method involves inserting the promotional item into a well in the display panel, placing it on top of a box, and adhering the attachment means to at least two sides of the box. The technical effects of this invention include providing a reusable case for promotional items, allowing for easy attachment to different types of promotional items, and the ability to attach to flat or rounded surfaces."

Problems solved by technology

Furthermore, these “Value Add” products typically do not have a uniform shape and thus do not allow for stackability of the cases yet cases of product are typically stacked high for shipping and retail purposes.
An example would be, if the manufacturer applies a flash light as an incentive to the top of a case of beer, the manufacturer would not be able to stack another case on the top because of it's smaller rounded size.
However, then the consumer cannot see the item and may not be enticed to buy the product.

Method used

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Examples

Experimental program
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Embodiment Construction

[0021] The present invention provides a novel packaging system for the containment and display of promotional items. The packaging system of the present invention comprises a clear plastic display panel which includes wrap around sides that can be adhered to the sides of a box. The display panel comprises wells into which the promotional items are fitted. The wells may be formed on the outer or user-facing surface of the display panel or they may be formed on the inner or box-facing side of the display panel. In other words, the wells can be upwardly or downwardly open.

[0022] The display tray of the present invention provides a novel way to display promotional items. Manufacturers of consumer products such as beer, shoes, toys, etc. often provide promotional items along with their product. For example, beer producers may also include a beer bottle opener with each case of beer that is sold. Likewise, manufacturers of toys often provide as a promotional item, playing cards depicting...

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Abstract

A display panel for associating a promotional item with a product is provided. The display panel includes wells to retain the promotional item in a fixed location. The display panel also includes side attachment means for adhering the panel to the associated product.

Description

FIELD OF INVENTION [0001] The present invention relates in general to the packaging of novelty items to be included with products. The novelty items include promotional materials such as gaming cards, t-shirts, hats, frisbees, etc. and the packing comprises a clear PVC tray that can be adhered to a box. BACKGROUND OF THE INVENTION [0002] The present invention relates to display packaging. It has become increasingly popular for manufacturers to use promotional items to enhance sales of their product. Manufacturers of product with direct competition commonly apply a “Value Add” or “Incentive” with purchase to induce the customer to buy their product versus the competitors. For example, logo'd t-shirts and baseball caps are often used to promote products such as beer, soft drinks and other products, even tractors! These items are often distributed by salespeople at their discretion and it requires them to ensure that the promotional items are easily accessible in spaces where storage m...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): B65D73/00
CPCB65D75/54
Inventor DAVIS, EDGAR
Owner DAVIS EDGAR