Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example

a technology for video games and information from user-video game interactions, applied in the field of targeting the serving of advertisements, can solve the problems of low-end games often costing a few millions of dollars to develop, the in-game ads are often not as relevant and useful, and the relative static nature of the ads, so as to improve the targeting

Inactive Publication Date: 2007-03-29
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0008] Embodiments consistent with the present invention allow information about a person's interests and gaming behavior to be determined by monitoring their online gaming activities (and perhaps maki

Problems solved by technology

Unfortunately, ads placed in various video games are typically determined while the game is developed and are therefore relatively static.
Consequently, in-game ads are often not as relevant and useful as they could be.
Presently, low end games often cost a few millions of dollars to develop

Method used

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  • Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example
  • Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example
  • Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example

Examples

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Embodiment Construction

[0015] The present invention may involve novel methods, apparatus, message formats, and / or data structures for improving ads, such as ads served in video games for example, using information about a video game player determined from their interactions with a video game. The following description is presented to enable one skilled in the art to make and use the invention, and is provided in the context of particular applications and their requirements. Thus, the following description of embodiments consistent with the present invention provides illustration and description, but is not intended to be exhaustive or to limit the present invention to the precise form disclosed. Various modifications to the disclosed embodiments will be apparent to those skilled in the art, and the general principles set forth below may be applied to other embodiments and applications. For example, although a series of acts may be described with reference to a flow diagram, the order of acts may differ in...

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PUM

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Abstract

Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting. For example, such information may used to target ads to be rendered in a video game being played by the person.

Description

§ 1. BACKGROUND OF THE INVENTION [0001]§ 1.1 Field of the Invention [0002] The present invention concerns targeting the serving of advertisements, such as advertisements to be rendered in virtual environments like video games for example. In particular, the present invention concerns determining user information for use in targeting ads, and determining and serving relevant ads in virtual environments such as video games. [0003]§ 1.2 Background Information [0004] In-game advertising is becoming extremely popular. This trend is expected to continue since the 18 to 34 year old male demographic in the U.S. is watching less TV and spending more time playing video games than ever before. The video game industry is becoming a media force on par with the television and motion picture industries. Consequently, ad agencies and game producers are collaborating to introduce more ads into video games. Presently, in-game ads are used to advertise real products and services in a manner analogous ...

Claims

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Application Information

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IPC IPC(8): A63F9/24
CPCA63F2300/5506A63F13/12A63F13/10G06Q30/02A63F13/45A63F13/30G06Q50/10A63F13/79A63F13/61
Inventor BALUJA, SHUMEET
Owner GOOGLE LLC
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