Methods and systems for providing cross-selling with online banking environments
a technology of online banking and cross-selling, applied in commerce, data processing applications, instruments, etc., can solve the problems of many customers unwilling to use fee-related online banking services, and the dilemma of free vs. fee online banking
Inactive Publication Date: 2008-04-17
FIDELITY INFORMATION SERVICES LLC
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Benefits of technology
[0005] Further embodiments provide a cross-selling application for determining at least one product to offer a customer based on online banking activities performed by the customer. The cross-selling application can include data relating to at least one product available for cross-selling, at least one software-based rule defining criteria for cross-selling at least one product to a customer, a decision engine, and pattern recognition software stored in computer readable medium within the cross-selling application. The pattern recognition software can identify unusual banking activities of the customer based on the banking activities performed by the customer and can provide a cross-selling potential value to the decision engine. The decision engine can apply the at least one rule and the data relating to at least one product available for cross-selling to the cross-selling potential value to determine the at least one product to offer the customer.
Problems solved by technology
However, many customers are unwilling to use fee-related online banking services.
Therefore, the free vs. fee online banking dilemma has been an issue for financial institutions due to the infrastructure costs associated with online banking applications and the customer's reluctance to pay for online banking services.
Method used
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[0010] Before any embodiments of the invention are explained in detail, it is to be understood that the invention is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the following drawings. The invention is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limited. The use of “including,”“comprising” or “having” and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms “mounted,”“connected” and “coupled” are used broadly and encompass both direct and indirect mounting, connecting and coupling. Further, “connected” and “coupled” are not restricted to physical or mechanical connections or couplings, and can include el...
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A method of performing cross-selling within an authorized online banking environment. One method can include obtaining data relating to online banking activities performed by a customer within an authorized online banking environment, determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer, and providing an offer of the at least one product to the customer within the authorized online banking environment.
Description
RELATED APPLICATIONS [0001] The present application claims priority to U.S. Provisional Application No. 60 / 796,232 filed on Apr. 28, 2006 and U.S. Provisional Application No. 60 / 816,820 filed on Jun. 27, 2006, the entire contents of which are herein both incorporated by reference.BACKGROUND OF THE INVENTION [0002] Online banking environments have emerged as a channel that enables financial institutions to remotely provide services to customers. For example, many financial institutions provide online banking environments that allow customers to open and fund accounts, pay bills, transfer funds, obtain account balances, etc. However, many customers are unwilling to use fee-related online banking services. Therefore, the free vs. fee online banking dilemma has been an issue for financial institutions due to the infrastructure costs associated with online banking applications and the customer's reluctance to pay for online banking services. SUMMARY OF THE INVENTION [0003] Embodiments of...
Claims
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IPC IPC(8): G06Q30/00G06F17/00G06Q40/00
CPCG06Q20/10G06Q20/108G06Q40/025G06Q40/00G06Q40/02G06Q30/0224G06Q40/03
Inventor EGNATIOS, ROCKNEBYAL, AMYMARINEAU, GERARDEVANS, ROBERT
Owner FIDELITY INFORMATION SERVICES LLC
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