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System for communicating benefits of a product and/or product array

a product and benefits technology, applied in the field of product benefits communication systems, can solve the problems of consumer inability to recognize the benefits of a particular product, and the chance of this happening may be diminished, and achieve the effect of increasing the effectiveness of products

Inactive Publication Date: 2008-09-25
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0009]In some embodiments of the present invention, the systems comprise products which are useful for fabric care. Non-limiting examples of such products include: solid laundry detergents; liquid laundry detergents; light duty detergents; unit dose laundry detergents; bleaching compositions; dryer sheets; fabric softening compositions; pre-treatment compositions; pre-treatment devices; dye trapping sheets; fabric refreshing compositions; and combinations thereof. In some embodiments, the systems may comprise an array of products, wherein the efficacy of the products is increased when they are used together as compared to when used individually.

Problems solved by technology

The chances of this happening may be diminished when the product is sitting in crowded retail display among a sea of other products within the same product category.
Consequently, a consumer may not recognize that a particular product provides a number of desirable benefits.

Method used

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  • System for communicating benefits of a product and/or product array
  • System for communicating benefits of a product and/or product array
  • System for communicating benefits of a product and/or product array

Examples

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Embodiment Construction

[0028]“Claimed benefit” as used herein refers any communication concerning the advantages provided by a product and / or its performance. The communication may take any suitable form; non-limiting examples include slogans, narratives, words, phrases, names, icons, logos, numerals, shapes, figures, photos, symbols, designs, patterns and combinations thereof. Such communications may be subject to trademark or copyright protection. “Claimed benefits” are discussed in further detail infra.

[0029]“Indicia” as used herein, relates to markings which may be used to communicate the integer representing the number of claimed benefits. “Indicia” may take any suitable form including, but not limited to: words, phrases, names, icons, logos, numerals, shapes, figures, photos, symbols, designs, patterns, outlines and combinations thereof.

[0030]“Package” as used herein refers to primary packaging, secondary packaging, and combinations thereof.

[0031]“Releasably contained” as used herein refers to holdi...

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Abstract

Systems for communicating benefits of a product and / or a product array to consumers comprise product(s) having a number of claimed benefits releasably contained in a package(s). At least a portion of the package is shaped like the integer representing the number of claimed benefits and the package has at least one label comprising indicia of the number of claimed benefits.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority to U.S. Provisional Patent Application No. 60 / 919,113, filed Mar. 20, 2007.FIELD OF THE INVENTION[0002]The present invention relates to a system comprising one or more products having a number of claimed benefits. The number of claimed benefits is conveyed to the consumer through the shape of at least a portion of the package containing the product in conjunction with indicia on the package label. The invention further relates to a system for communicating the claimed benefits of a product array to the consumer using like means.BACKGROUND OF THE INVENTION[0003]The commercial success of a product may be dependent, at least in part, upon the manner in which it is displayed at the point of purchase. Consequently, it has long been the goal of manufacturers, retailers and advertisers to provide eye-catching packaging for containing and / or displaying products on retail shelves. Such eye-catching packaging may fu...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): B65D85/00
CPCB65D1/0223G06Q30/02B65D5/4212B65D5/4204
Inventor CHAWLA, NALINIHARPER, RICHARD MICHAEL
Owner THE PROCTER & GAMBLE COMPANY
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