Advertisement presentation and tracking in a television apparatus

Abstract

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

Description

FIELD OF INVENTION[0001]This invention generally relates to the field of providing effective user interactivity for electronics devices and more particularly, to a system and method for automatically displaying selected advertisements while a user changes the channel on a video apparatus. In addition, advertisements are selected and tracked automatically to increase ad effectiveness.BACKGROUND OF INVENTION[0002]Electronic devices such as televisions or VCRs require a control system that includes a user interface system. Typically, a user interface system provides information to a user and simplifies use of the device. One example of a user interface is an electronic menuing system in a television system. The menuing system allows a user to easily interact with and control a television system that is becoming more complex.[0003]Electronic Program Guides (EPG) are very useful for providing program information while a consumer is watching TV. These EPGs are generally supported by adver...

AI Technical Summary

Benefits of technology

[0004]The present inventors recognize that in the future, the channel banner feature may not be economically viable because it takes away from the use of the EPG (where the advertisements are shown), and therefore reducing the number of ad views in the EPG. The present inventors recognize that it is desirable to be able show ads in the channel banner while the consumer is viewing program information at the same time, providing both convenience for the user as well as additional financial benefit for the advertisers and the service providers.

[0006]Also, it is desirable to select the advertisement to be displayed intelligently and to be able to track advertisement display activity in a television receiver to maximize ad effectiveness.

Problems solved by technology

The present inventors recognize that in the future, the channel banner feature may not be economically viable because it takes away from the use of the EPG (where the advertisements are shown), and therefore reducing the number of ad views in the EPG.

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