Method and system for advertisement insertion and playback for stb with pvr functionality

Abstract

A personal video recorder (PVR) enabled set-top box (STB) may be operable to store an advertisement and associated playback control information received from a media provider into a storage device in the PVR enabled STB, schedule the stored advertisement for viewing based on the associated playback control information. The PVR enabled STB may be operable to insert the stored advertisement into media content for one or more times based on the scheduling. The PVR enabled STB may be operable to cause display of the stored advertisement and the media content in different transport formats. At a forward / reverse playback position during a PVR playback, the PVR enabled STB may be operable to cause display of the stored advertisement when a play count associated with the stored advertisement is less than a count threshold at the forward / reverse playback position.

Description

CROSS REFERENCE TO RELATED PATENTS / PATENT APPLICATIONSContinuation Priority Claim, 35 U.S.C. §120 [0001]The present U.S. Utility Patent Application claims priority pursuant to 35 U.S.C. §120, as a continuation, to U.S. Utility patent application Ser. No. 12 / 617,849, filed Nov. 13, 2009, pending, entitled “METHOD AND SYSTEM FOR ADVERTISEMENT INSERTION AND PLAYBACK FOR STB WITH PVR FUNCTIONALITY”, pending, which is hereby incorporated herein by reference in its entirety and made part of the present U.S. Utility Patent Application for all purposes.[0002]U.S. Utility patent application Ser. No. 12 / 617,849 claims priority pursuant to 35 U.S.C. §120, as a continuation-in-part (CIP), to U.S. Utility patent application Ser. No. 10 / 675,468, entitled “MEDIA PROCESSING SYSTEM SUPPORTING PERSONAL ADVERTISEMENT CHANNEL AND ADVERTISEMENT INSERTION INTO BROADCASE MEDIA”, filed Sep. 30, 2003, pending, which is hereby incorporated herein by reference in its entirety and made part of the present U.S....

AI Technical Summary

Problems solved by technology

However, many consumers of various types of media content often ignore many commercials or advertisements because the consumers are not interested in those commercials or advertisements.

Also, commercials or advertisements that are of interest to a consumer may not be viewed by a consumer since a consumer may be unavailable when the commercials or advertisements are being presented.

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