Sales promotion using product comparison

Inactive Publication Date: 2015-02-26
SEARS BRANDS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This patent describes methods and devices used to promote the sale of products in an e-commerce environment. The technical effects of this patent include improved ways to attract customers, make products easier to buy, and streamline the purchasing process.

Problems solved by technology

While such product selection and information may provide consumers with the tools needed to make an informed purchase, there are a substantial number of consumers that find such a vast selection of products and associated information overwhelming and confusing.

Method used

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  • Sales promotion using product comparison
  • Sales promotion using product comparison
  • Sales promotion using product comparison

Examples

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Embodiment Construction

[0013]Aspects of the present invention are related to an e-commerce environment that permits and / or supports the sale of products via computing and / or communication devices. More specifically, certain embodiments of the present invention relate to apparatus, hardware and / or software systems, and associated methods that provide consumers with a selection of products having different attributes and prices as well as guidance as to why one may select one product over another of the selection of products.

[0014]Referring now to FIG. 1, an e-commerce environment 10 is depicted. As shown, the e-commerce environment 10 may include a computing device 20 connected to an e-commerce system 30 via a network 40. The network 40 may include a number of private and / or public networks such as, for example, wireless and / or wired LAN networks, cellular networks, and the Internet that collectively provide a communication path and / or paths between the computing device 20 and the e-commerce system 30. The...

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Abstract

Methods and apparatus are disclosed regarding an e-commerce system that promotes sales of products based on product comparisons. Some embodiments may present a marketing message that justifies a price difference between presented products based on attribute differences between the presented products.

Description

FIELD OF THE INVENTION[0001]Various embodiments relate to electronic commerce (e-commerce), and more particularly, to promoting the sale of products in an e-commerce environment.BACKGROUND OF THE INVENTION[0002]Electronic commerce (e-commerce) websites are an increasingly popular venue for consumers to research and purchase products without physically visiting a conventional brick-and-mortar retail store. An e-commerce website may provide a much greater selection of products than is typically feasible via a conventional brick-and-mortar store. The e-commerce website may also provide a wealth of information regarding each offered product. Thus, e-commerce websites may offer a vast array of products for sale and may provide a vast amount of data about each product. While such product selection and information may provide consumers with the tools needed to make an informed purchase, there are a substantial number of consumers that find such a vast selection of products and associated i...

Claims

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Application Information

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IPC IPC(8): G06Q30/06
CPCG06Q30/0629G06Q30/0253G06Q30/0631
InventorSCHMELING, TODDRUGH, CHRISTIEFISHEL, GILEADBURR, JONATHAN
OwnerSEARS BRANDS