Unlock instant, AI-driven research and patent intelligence for your innovation.

System and method of a media delivery services platform for targeting consumers in real time

a media delivery and real-time targeting technology, applied in the field of mobile shopping and mobile payment, can solve the problem of essentially unlimited coupon usage, and achieve the effect of avoiding a media conflict and avoiding a conflict in the delivery

Active Publication Date: 2019-12-12
MODIV MEDIA
View PDF0 Cites 7 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The patent describes a method for sharing offers with a social network, when the offer is targeted to a consumer through a media targeting system. The consumer can post the offer to their social network wall, which is connected to the media targeting system. The user can then select the offer and link it to a loyalty card, which can be redeemed at a retailer. The method also includes rules to prevent the consumer from being shown multiple instances of an offer, and ensuring that offers from competing brands or retailers are not shown to the consumer simultaneously. The media can include promotions, offers, advertisements, and discounts. The system can also apply the media, offer, or discount to a purchase made using the mobile device.

Problems solved by technology

The possibilities for coupon usage are essentially unlimited.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • System and method of a media delivery services platform for targeting consumers in real time
  • System and method of a media delivery services platform for targeting consumers in real time
  • System and method of a media delivery services platform for targeting consumers in real time

Examples

Experimental program
Comparison scheme
Effect test

first embodiment

[0121]In embodiments of the present invention, the zone tracking system and method may be utilized to identify items located in a given zone within the store and send an offer to the electronic device. In the zone tracking method, as illustrated in FIG. 8, an electronic device may be activated by the consumer (step 802), and the consumer uses the electronic device to initiate a scan of the UPC for a selected item within the store (step 804). Upon scanning the UPC for the item, the electronic device may transmit UPC information for the item to the location tracking server 724 (step 808). In this embodiment, the electronic device may also transmit the signal strength of every access point in and around the scanned item to the location-tracking server 724, thereby further adding to the database of zones and associated signal strengths housed within the location-tracking server 724.

[0122]The location-tracking server 724 may validate the UPC information (step 810). The location-tracking ...

embodiment 1500

[0196]FIG. 15 illustrates an embodiment 1500 of the invention when used with respect to a facility, such as facility 1502. When a user 1504 arrives at the facility 1502, the user 1504 may be detected, and may be logged into the facility 1502. The log-in may be controlled by the user 1504 by using a mobile device, such as cell phone 1508, to call a log-in number, or by having a magnetic (or near-field device) strip that may be placed in contact with (or in proximity to) a sensor 1510. In some situations, the log-in may be accomplished without action being taken by the user 1504, for example, by knowing the geographical position of the user 1504, which may be broadcast from the user's wireless device along with the identity of the user 1504. The wireless device may know its location by GPS or otherwise. Bluetooth, NFC, LBS, E911, or IVR technology may be used to make the user's presence known inside facility 1502.

[0197]Alternatively, the user's wireless device may periodically emit a ...

embodiment 2000

[0225]FIG. 20 shows an embodiment 2000 of a process for receiving messages and notifications and communicating those messages to a user from time to time. At step 2002, a message control may determine which messages need to be sent at a given time. These messages may be prerecorded and selected by identification number or they may be input into the system live by a host, a pharmacist, or any other establishment member. Further, these messages may be converted to speech via a text-to-speech device. The messages may contain information including but not limited to: the availability of a service, product, promotion, discount, special pricing, or payment option.

[0226]At step 2004, it may be determined if it is time to send a message to a user. This determination may be, for example, based on the fact that an Rx is filled or that other merchandise or services are available. The time of the message may be controlled such that, for example, if an Rx is filled in the middle of the night, th...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.

Description

CROSS-REFERENCE[0001]This application is a divisional of and claims the benefit under 35 USC 121 of U.S. patent application Ser. No. 13 / 181,049 entitled “System and Method of Media Delivery Services Platform for Targeting Consumers in Real Time,” filed on Jul. 12, 2011, which is a continuation-in-part application of U.S. patent application Ser. No. 10 / 691,459, filed on Oct. 22, 2003, which claims priority to Provisional Patent Application Ser. No. 60 / 420,642, filed on Oct. 23, 2002, the disclosures of which are hereby incorporated by reference. U.S. patent application Ser. No. 13 / 181,049 is also a continuation-in-part application of U.S. patent application Ser. No. 11 / 209,862, filed Aug. 20, 2005, the disclosure of which is hereby incorporated herein by reference, and which issued as U.S. Pat. No. 8,626,130. U.S. patent application Ser. No. 13 / 181,049 is also a continuation-in-part application of U.S. patent application Ser. No. 12 / 195,209, filed Aug. 28, 2008, the disclosure of whi...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/00
CPCG06Q30/00G06Q30/02G06Q30/0207G06Q30/0237G06Q30/0238G06Q30/0255G06Q30/0261G06Q30/0267G06Q30/0268G06Q30/0269
Inventor VOLPI, MATTHEWGOPALAKRISHNAN, SATISHGRIMES, MICHAEL D.
Owner MODIV MEDIA