A modular hook assembly that includes an adjustable shank mounted weight and retainers that accept artificial attractors, rattles, weights, lights, cyalume sticks or other accessories. A weight member having a longitudinal notch is cast over a slit sleeve that compressively grips the hook shank and permits adjustment of the weight along the shank. A wire formed artificial attractor retainer mounts to the hook eye or other available aperture to secure a variety of molded plastic attractors or live bait to the hook. A second wire formed retainer includes an open-looped section that clips onto the hook. A trailing spiral wound section includes a bore that accepts the head of a rattle chamber, cyalume stick, weight or other accessory screwed into the bore.