System for interactive television
A technology of interactive TV and TV, which is applied in the parts of TV system, TV, color TV and other directions, and can solve the problems of complicated and confusing things.
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[0026] Referring first to Figure 1, there is shown an interactive television (ITV) system generally designated 10. As shown, the system 10 includes one or more content providers 12 that provide various types of content to one or more web servers 14 (only one content provider 12 and one web server 14 are shown for ease of illustration) . Web server 14 accesses content database 16 to store data therein. The content on the web server 14 may be any suitable content including, but not limited to, hypertext markup language (HTML) pages, jpeg and .TIF image files, .avi and .mpeg movie files, audio files, streaming video, and the like.
[0027] In a preferred embodiment, system 10 also includes an ITV system server 18, which may be, for example, a Sony Corporation web portal. The ITV system server 18 may be a web server computer that accesses the customer database 20 . As described further below, customer database 20 may store customer or user profiles, which may be used to customi...
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