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Display terminal device

A technology for display terminals and display units, which is applied to display devices, identification devices, and collaborative devices, etc., can solve problems such as inability to immediately understand, and achieve the effect of enhancing convenience and improving advertising effects.

Inactive Publication Date: 2010-06-09
SONY CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Advertisements displayed by a display device are provided one-way to the viewer so that even if the viewer wants to know details of certain goods thus advertised, he or she cannot immediately know the details

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0024] A display terminal device embodying the present invention will now be described with reference to the accompanying drawings.

[0025] refer to figure 1 , the present invention is applied to both the hand-held size portable display terminal device 1a and the mount-type display terminal device 1b. On these terminal devices 1a, 1b, advertisement data composed of moving image data, still image data, voice data, or text data can be displayed. The portable display terminal device 1a is installed in, for example, a guest room of a restaurant so that it can be freely held by a customer to make him or her view advertisement data. The installation-type display terminal device 1b is installed in a public space such as a lobby of a restaurant or a train station. Meanwhile, advertisement data that is the same as or related to the advertisement data displayed on the large-sized installation-type display device 2 may be displayed on the display terminal devices 1a and 1b, such as f...

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PUM

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Abstract

A display terminal device includes: a first communication unit (22) for communication between a display operation unit (12) arranged on a device body (11) for displaying advertisement data and a hostdevice; a reader / writer circuit (24) arranged on the device body (11) for communication from a memory and the display operation unit (12) and performing write and / or read of data related with the advertisement data; and a control unit (26) for causing the display operation unit (12) to display the advertisement data received by the first communication unit (22) and to transmit / receive data performing write and / or read by the reader / writer circuit (24) to / from the host device or other device via the first communication unit (22). Since it is possible to communicate with a memory such as an IC card from the display operation unit (12), data related to the advertisement data can be easily transmitted and received.

Description

technical field [0001] The present invention relates to a display terminal device capable of communicating with, for example, a memory of an IC card. [0002] This application claims priority based on Japanese Patent Application No. 2005-183955 filed in Japan on June 23, 2005. This application is incorporated herein by reference. Background technique [0003] In some IC cards in which memories are incorporated, currency data is stored in these memories. In these IC cards, when a user purchases an item in a store, an amount equivalent to the price of the item is subtracted from monetary data. Further, through the update process, purchase history data is recorded in the memory. [0004] In train stations, squares or halls frequented by many people, display devices for advertisements and promotions are frequently installed. These display devices display advertisement data prepared by, for example, an advertising agency as a moving image or as a still image. Advertisements ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G09G5/00G06F3/048G06K17/00G06Q10/00G06Q20/00G06Q30/00G09F19/00G06Q20/34G06Q30/02G06Q30/06G06Q50/00
CPCG09G2380/06G09F27/00G06F3/147G06Q30/02G09F9/35G07F17/3227G07F17/32G06F3/0482G07F17/40
Inventor 服部恭之前川卓司竹村昌树
Owner SONY CORP