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Method and system for searching bid ranking

A technology for bidding ranking and searching for information, applied in the field of methods and systems, can solve problems such as waste, complicated click methods, and insufficient motivation

Inactive Publication Date: 2008-06-25
洪富和
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At the same time, this kind of bidding ranking inevitably brings a problem, click fraud
Some of the advertisers' clicks were maliciously clicked by competitors, or even by related organizations of search engines, causing unnecessary waste
Because of the wide range of competitors, the complexity of click methods, and the fact that search engines charge by click, there is not enough motivation to combat click fraud, so the problem of click fraud is difficult to solve

Method used

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Examples

Experimental program
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Embodiment Construction

[0008] Invention example

[0009] The example listed in the present invention is only a specific implementation manner, and the actual use is not limited thereto.

[0010] An advertisement registration search recommendation system on a permanent public fixed website on the Internet, the purpose is to realize accurate advertisements on the Internet, allowing customers to actively search for related organizations or their services or products, that is, customers actively come to find advertisements. The system assigns a name to each advertiser, and each name includes "advertisement name" (which can be the name of the organization or its products or services, etc.), "service location" (generally the advertiser's office location, that is, the service permanent location) location, indicating that better services can be provided at this location), and "service item" (indicating the service scope) three organizations search information spaces, and the information format is text. "Ad...

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PUM

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Abstract

The invention provides a method for searching bid ranking and a system thereof. In the system, each name comprises one or more searching information space and one or more organization introduction information space. The searching ranking order is positively related to the click rate or clicks, wherein, the click rate or clicks comprises client click rate or clicks and purchasing click rate or clicks. The method has the advantages of efficiently controlling the click cheating problems of prior bid ranking, achieving the precise advertisements on the Internet and letting clients to find the advertisements themselves.

Description

Technical field [0001] The invention relates to a method and a system, in particular to a search bidding ranking method and system for Internet advertisements. Background technique [0002] The development of human society largely depends on the division of labor and cooperation, communication and sharing. Advertisement is an important way to promote communication and cooperation among people. However, in traditional media, such as television, radio, newspapers, etc., almost half of the advertising resources are wasted. Due to the Internet's strong communication capabilities, very good interactivity, and powerful search technology, the audience of advertisements can be well segmented, and advertisements can evolve into narrow advertisements or even precise advertisements. For example, Google and Baidu's search engines place advertisements based on keyword searches, which greatly improves the efficiency of advertisements and has also made these two companies a success. At ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q90/00G06Q30/00G06F17/30G06Q30/02
Inventor 洪富和
Owner 洪富和