The present invention is directed to a method of promoting the high
ranking of a website that is more certain to succeed and less susceptible to current and future advances in
search engine filtering techniques. This method includes not only creating a large number of Major
Specialty Areas each of which categorizes a general
business area or activity to which a Blog is directed, but also further establishing a very large number of Sub-
Specialty Areas within each Major
Specialty Area so to more specifically categorize a
business area or activity to which a Blog is directed. The method further includes determining the number of Blog Postings which need to be linked to a website to achieve a high
ranking of the website by a
search engine. For this purpose, the nature of the website is categorized, by the Blog Posting purchaser, into at least one Major Specialty Area and at least one Sub-Specialty Area within the Major Specialty Area. Next, Blog
Distributor provides a requisite number of Blog Postings directed to the Major Specialty Area and Sub-Specialty Area needed to be linked to the website in order to achieve the high
ranking. In this latter regard, the method includes determining how many Blogs are available from external Bloggers to provide the requisite number of Blog Postings. If the number of externally written Blogs is insufficient, then a number of Internal Blogs are created, this number of Blogs being sufficient to supply the remaining number of Blog Postings required. The result is that the requisite number and type of Blog Postings needed to be linked to the website in order to achieve the high ranking are provided, and this is done in a timely and cost efficient manner.