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Client information system and application method as well as corresponding market researching machine thereof

A market research machine and information system technology, applied in data processing applications, commerce, instruments, etc., can solve problems such as not meeting actual needs and ensuring process data utilization.

Inactive Publication Date: 2008-07-23
KUNMING BEST CONSULTANCY
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The technical problem to be solved by the present invention is that the Telecom Customer Satisfaction Index (TCSI) cannot meet the actual needs of large-scale service enterprises for customer opinion collection and application, and cannot guarantee the utilization rate of process data and the real-time strategy and tactics formulation at all levels of large-scale service enterprises. The data demand problem in the paper provides a targeted adjustment and optimization of the Telecom Customer Satisfaction Index (TCSI) in terms of model structure, calculation method and index association, and forms a new Customer Intelligence System (CIS) and its Applied methods and their corresponding market research machines

Method used

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  • Client information system and application method as well as corresponding market researching machine thereof
  • Client information system and application method as well as corresponding market researching machine thereof

Examples

Experimental program
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Effect test

Embodiment 1

[0054] Embodiment 1, customer intelligence system of the present invention is:

[0055] A number of market research machines (MRM), which are raw data collection terminals, are connected to the service terminal through the 232 interface, and are used for collection and coding of raw data of customer opinions and evaluations;

[0056] A market research and analysis system (MRS), which is data processing software, is installed on the server side and is used to store, process, analyze and publish data collected by the market research machine (MRM);

[0057] A number of terminal data collection programs (TDP), which are terminal software used in conjunction with the market research machine (MRM), are the hub connecting the market research machine (MRM) and the server, installed on the service terminal, and connected with the market research machine (MRM) The device works synchronously, used to receive the control signal of the market research machine (MRM) from the server side, re...

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Abstract

A client information system and an application method thereof and a relative market researching machine belong to a data collecting device and an application method for data collecting, processing and applying, particularly a data collecting device for making market research and collecting client suggestions and the application method for data collecting, processing and applying. The invention comprises a plurality of market researching machines (MRM), a market research analyzing system (MRS) and a plurality of terminal data collecting program (TDP). The invention satisfies the practical need of collecting and applying the suggestions of client in large-size service enterprise, safeguards the utilization rate of the process data and data needed in planning instant strategy and tactics for every stratus of the large-size service enterprise, provides a novel client information system (CIS) and an application method thereof and a relative market researching machine, which can conduct target-oriented adjustment and optimization of the telecommunication customer satisfaction index (TCSI) in respect to model structure, calculating method and index correlation.

Description

technical field [0001] The invention belongs to a data collection device and a data collection, processing and application method, in particular to a data collection device for conducting market research and collecting customer opinions and its collection, processing and application method. Background technique [0002] As a management method of modern enterprise management, market research is carried out in many enterprises. According to the needs of different purposes, enterprises formulate corresponding research plans, and then implement them, obtain data and analyze them, so as to obtain corresponding results, and then provide managers with decision-making basis. In the market research before the enterprise develops a new product, the enterprise focuses on the investigation of the market supply and demand indicators of the product, and other purposes, such as the horizontal comparison between different industries, different enterprises, different products or businesses l...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/40G06Q30/02
Inventor 张子良
Owner KUNMING BEST CONSULTANCY
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