Advertisement broadcasting real-time monitoring method and monitoring system implementing the same

Abstract

The present invention provides an advertising player real-time regulating method, the method establishes a relationship between the goods information and the client appointed playing advertisement according to the goods sold in marketplace or supermarket, playing repeatly the advertisement in the playing video base list in the idle time when client does not purchase the product; reading the information of product when client closes an account, when the information of product is corresponding to a certain advertisement in the video base playing list, stopping video base playing list, first playing the corresponding advertisement; when the information of goods is not accordance with ads playing in the list, continuously playing ads in the video playing list. The regulation method of the invention is that the client buying same goods or relative goods as audiences, these ad playing mode having stronger pertinence greatly improves audience rating of the ad play and acceptance of the public. The invention also provides a regulating system for achieving above method, including a charging machine host, a goods information reader and an ad player.

Description

technical field [0001] The present invention relates to a control method of video playback, in particular to a control method suitable for video advertisement playback in shopping malls and supermarkets, and more particularly to a method for real-time regulation of advertisement playback according to information of commodities purchased by customers. The invention also relates to a control system for realizing the control method. Background technique [0002] Advertisements are ubiquitous in today's commercial society, and the four major media - radio, television, newspapers and the Internet are the most commonly used carriers for advertisements. With its integrated effect of sound, light and shadow, video advertisement has become the most influential and mainstream form of advertisement. With the popularization of video advertisements, producers of commodities and operators of shopping malls and supermarkets will always use video playback devices to play advertisements for...

AI Technical Summary

Problems solved by technology

In today's environment where advertisements are overwhelming and can be seen everywhere, as consumers, if they see advertisements that have nothing to do with them, it is difficult to attract their attention. For consumers, such scrolling advertisements are just a fleeting moment. Failure to impress consumers

Advertisers pay the broadcasting agency based on the premise of customers watching the advertisement and the effect of the advertisement. If the ratings of the advertisement are not high and the effect of the advertisement is not good, the enthusiasm of the advertiser to participate in the broadcasting of the advertisement is not high.

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