Advertisement publishing method and advertisement server

An advertising server and advertising technology, applied in the fields of instruments, special data processing applications, business, etc., can solve the problem of low advertising accuracy and achieve the effect of improving accuracy

Inactive Publication Date: 2009-06-17
BEIJING LONGTUO INTERACTIVE ADVERTISING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Embodiments of the present invention provide a method for publishing advertisements and an

Method used

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  • Advertisement publishing method and advertisement server
  • Advertisement publishing method and advertisement server
  • Advertisement publishing method and advertisement server

Examples

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Embodiment Construction

[0054] In order to improve the accuracy of advertisers placing advertisements, an embodiment of the present invention provides a method for publishing advertisements and an advertisement server. By analyzing the contents of media websites, the advertisement keywords are matched with the contents of media websites to obtain Or associated text keywords, put advertisement information on the text keywords to achieve accurate matching between the advertisement content and the text, and by identifying the IP (Internet Protocol, Internet Protocol) address of the media website, the advertisement can be published to different regions. On the media website, the advertisements are released directly to the target audience, improving the accuracy of the advertisements placed by the advertisers.

[0055] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments.

[0056] The method for...

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Abstract

The invention provides a method for publishing advertisement and an advertisement server, the method comprises: performing semantic matching for the advertisement keywords and the media website content to obtain text keywords same as or associated with the advertisement keywords; marking the text keywords in the text of the media website and posting the advertisement content and the link web site corresponding to the advertisement keywords. According to the invention, the media website content can be analyzed, and the advertisement keywords and the corresponding web page text contents concerned by the browsing people are matched accurately by the semantic matching, so that the text keywords same as or associated with the advertisement keywords can be obtained, the advertisement information can be posted on the text keywords, the accuracy for delivering the advertisement by the advertisement user can be effectively improved.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method for publishing advertisements and an advertisement server. Background technique [0002] With the popularization of the Internet and the continuous development of information technology, many businesses have begun to publish a large number of online advertisements on the Internet to promote their corporate information, product information and corporate image. For keyword network advertising and page network advertising. [0003] Keyword online advertisements are developed based on search engines. When users use search engines, they input keywords to retrieve information, and the system automatically releases online advertisement information that matches the keywords entered by users. Advertisers (that is, companies, institutions, organizations, etc. that publish advertisements) purchase keywords related to their online advertisement information, which will appear...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/00
Inventor 屠晓
Owner BEIJING LONGTUO INTERACTIVE ADVERTISING
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