Advertisement broadcasting method and equipment

A technology for advertising playback and equipment, applied in advertising, data processing applications, marketing, etc., can solve the problems of lack of pertinence, long update cycle, violation of advertising operating companies, etc., to increase the purpose and effectiveness, and improve the acceptability. , the effect of convenient transmission

CN101470883AInactive Publication Date: 2009-07-01LENOVO (BEIJING) LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2009-07-01
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention provides a method for playing advertisements and a device for playing advertisements. The method comprises: detecting whether audiences are in front of the device for playing advertisements or not, opening the device for playing advertisements if the audiences are in front of the device for playing advertisements, closing the device for playing advertisements if the audiences are not in front of the device for playing advertisements, numerating and classifying the audiences in front of the device for playing advertisements under the condition that the device for playing advertisements is opened, dividing the audiences into at least one category of audiences, generating classifying information, processing information which at least comprises the classifying information, obtaining the advertisements which need playing, wherein the advertisements are at least related with at least one category of the audiences, and playing the advertisements which need playing. Advertisement contents are played with pertinence through recognizing the audience category, the pertinence and the effectiveness of playing the advertisements are increased, the acceptable degree of advertisement receivers is improved, and the advertisements become more interesting.
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Description

technical field

[0001] The invention relates to the field of advertisement playing, in particular to an advertisement playing method and advertisement playing equipment. Background technique

[0002] Advertising playback devices are everywhere now. There are a large number of advertising playback devices in public places such as streets, office buildings, residential areas, bus stations, subway cars, subway platforms, restaurants, taxis, elevators, etc. During the boring waiting time Watching ads is also a better option. However, the existing advertising playback equipment has the following disadvantages: no pertinence, playing all the time, wasting power and making the audience passively accept; always repeating the stored advertisements, manually adjusting the advertisement content, and the update cycle is very short Long; inappropriate advertisements are played during certain time periods, such as during meal times in office buildings, and the elevators are full of peopl...

Examples

Embodiment Construction

[0023] Detailed reference is now provided to embodiments of the invention. The following embodiments will be described in order to explain the present invention by referring to the figures.

[0024] figure 1 A flow chart of an advertisement playing method according to an embodiment of the present invention is shown. refer to figure 1 , the advertisement playing method includes: whether there is an audience (S102) before the detection advertisement playback equipment; the audience before the advertisement playback equipment is counted and classified, the audience is divided into at least one type of audience, and classification information is generated (S104); processing includes at least With the information of the classification information, the advertisement to be played is obtained, and the advertisement is at least related to one type of the at least one type of viewers (S106); and the advertisement to be played is played (S108). pass figure 1 The method shown can play...