Advertisement broadcasting method and equipment

Abstract

The invention provides a method for playing advertisements and a device for playing advertisements. The method comprises: detecting whether audiences are in front of the device for playing advertisements or not, opening the device for playing advertisements if the audiences are in front of the device for playing advertisements, closing the device for playing advertisements if the audiences are not in front of the device for playing advertisements, numerating and classifying the audiences in front of the device for playing advertisements under the condition that the device for playing advertisements is opened, dividing the audiences into at least one category of audiences, generating classifying information, processing information which at least comprises the classifying information, obtaining the advertisements which need playing, wherein the advertisements are at least related with at least one category of the audiences, and playing the advertisements which need playing. Advertisement contents are played with pertinence through recognizing the audience category, the pertinence and the effectiveness of playing the advertisements are increased, the acceptable degree of advertisement receivers is improved, and the advertisements become more interesting.

Description

technical field [0001] The invention relates to the field of advertisement playing, in particular to an advertisement playing method and advertisement playing equipment. Background technique [0002] Advertising playback devices are everywhere now. There are a large number of advertising playback devices in public places such as streets, office buildings, residential areas, bus stations, subway cars, subway platforms, restaurants, taxis, elevators, etc. During the boring waiting time Watching ads is also a better option. However, the existing advertising playback equipment has the following disadvantages: no pertinence, playing all the time, wasting power and making the audience passively accept; always repeating the stored advertisements, manually adjusting the advertisement content, and the update cycle is very short Long; inappropriate advertisements are played during certain time periods, such as during meal times in office buildings, and the elevators are full of peopl...

AI Technical Summary

Problems solved by technology

However, the existing advertising playback equipment has the following disadvantages: no pertinence, playing all the time, wasting power and making the audience passively accept; always repeating the stored advertisements, manually adjusting the advertisement content, and the update cycle is very short Long; broadcast inappropriate advertisements during certain time periods, for example, during meal times in office buildings, the elevators are full of people waiting to go downstairs to eat, and it is very unappetizing to broadcast advertisements for women's products or hemorrhoids at this time

[0003] There are still some interactive ad playback devices with keyboard input, but the cost is much higher

There are also some advertising playback devices that can be turned off in taxis, but none of them can solve the above problems

Ordinary users will choose to turn off the advertising playback device, but this is contrary to the original intention of the advertising operation company

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