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Method and system for launching advertisement

A technology of advertising placement and advertising, applied in the field of communication, can solve problems such as no benefits for users, and achieve the effect of increasing popularity, increasing participation, and improving the effect of advertising

Inactive Publication Date: 2009-11-18
卓望数码技术(深圳)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This is because the user is passively receiving ads, which most likely are not what the user needs or likes, and there is no benefit to the user in accepting them

Method used

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  • Method and system for launching advertisement
  • Method and system for launching advertisement
  • Method and system for launching advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0034] Please refer to figure 1 , the advertisement delivery system includes a receiving unit 101 , a value-added service display unit 102 , an advertisement display unit 103 , an advertisement delivery strategy determination unit 104 and an information sending unit 105 . The receiving unit 101 is used to receive various information sent by the user terminal, including value-added service selection information and advertisement selection information sent by the user terminal; the value-added service display unit 102 is used to send a value-added service display list to the user terminal, so that the user terminal returns a value-added service Business Choice Information. The advertisement display unit 103 is used to receive the value-added service selection information for selecting the value-added service from the user terminal, and returns the advertisement display list corresponding to the selected value-added service; the advertisement placement strategy determination unit...

Embodiment 2

[0049] Please refer to image 3 , the advertisement delivery system of this embodiment adds a value-added service subscription fee calculation unit 106 on the basis of the first embodiment, and the advertisement display unit 103 also sends the advertisement contract conditions to the user terminal when sending the advertisement display list to the user terminal, so The above advertising contract conditions are used to inform you of the benefits you will enjoy after choosing the advertisement. The value-added service subscription fee calculation unit 106 calculates the advertisement value according to the selected advertisement in the advertisement selection information, or the selected advertisement and its delivery method, and calculates the value-added service by subtracting the service fee of the selected value-added service from the advertisement value and when the value of the advertisement is higher than or equal to the service fee of the selected value-added service, th...

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PUM

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Abstract

The invention discloses a method and a system for launching advertisement, aiming at launching advertisement when providing value-added services. The method comprises the following steps of: receiving an value-added service selection information used for selecting the value-added services and sent by a user terminal, returning to an advertisement displaying list corresponding to the selected value-added service; receiving the advertisement selection information used for selecting the advertisement and sent by the user terminal; determining the launching strategy of the selected advertisement in the value-added service according to the advertisement selection information; and sending the value-added service and the selected advertisement to the user terminal according to the advertisement launching strategy. The method and the system lead the user to automatically select the advertisement embedded in the value-added services, and change the situation that the user passively receives the advertisement in the value-added services.

Description

technical field [0001] The invention relates to a method and a system for placing advertisements in the communication field, in particular to a method and a system for placing advertisements in value-added services. Background technique [0002] With the continuous development of communication technology, the types of value-added services are also constantly enriched, from simple short messages to multimedia messages, ring tones, and information on demand. In order to make full use of the communication network, operators often embed advertisements into the value-added services subscribed by users and send them to users together. This way is a kind of interference to the user, and is not liked by the user, and even arouses the disgust of the user. This is because the user is passively receiving advertisements, which may not be what the user needs or likes, and accepting these advertisements does not benefit the user. Contents of the invention [0003] The main technical p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04M3/42H04W4/12G06Q30/00G06Q30/02
Inventor 王有为华忠冯昕冷永刚林闻宏
Owner 卓望数码技术(深圳)有限公司
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