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Cross channel optimization systems and methods

A content system, user technology, applied in the experimental field

Active Publication Date: 2014-07-09
埃森哲国际责任有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

While flow across these channels can be seamless from one perspective and can be driven by simply clicking on different links, identifying the optimal elements of activity across these various systems can be challenging for merchants

Method used

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  • Cross channel optimization systems and methods
  • Cross channel optimization systems and methods
  • Cross channel optimization systems and methods

Examples

Experimental program
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Embodiment Construction

[0033] The present subject matter generally relates to a "Cross-Channel Optimization System" (CCOS) 500, the implementation and functionality of which is described in Figure 12-16 is depicted in , which provides users of the external content systems with experiments for optimization and / or implementation of digital content across multiple external content systems.

[0034] According to Figure 12 One embodiment of the subject matter of the present invention outlined in, automated CCOS system comprises experiment engine 510, data collator (collator) 511, modeling engine 512 and rule generator 513, they are connected with various external content systems through application interface 514 , wherein the application interface 514 may be referred to as a "plug-in" hereinafter. These external content systems (ECS) 503 can be websites, Internet advertising server systems, content delivery engines, advertising network systems, advertising auction systems, mobile phone content systems...

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Abstract

The present subject matter generally relates to cross-channel optimization systems, methods, and related software that provide users of external content systems with experimental implementations and / or optimized implementations for digital content across multiple external content systems.

Description

[0001] related application [0002] This application claims the benefit and priority of U.S. Provisional Application Serial No. 60 / 870,217, filed December 15, 2006, the contents of which are hereby incorporated by reference as if set forth in its entirety herein for all purposes Same. technical field [0003] The present subject matter relates generally to the field of experimentation, and more particularly to experimentation and optimization for the delivery of content to users in digital networks such as the Internet. Background technique [0004] By testing marketing strategies, proposals, advertisements and offers, merchants can optimize their campaigns and customer management processes. For example, an online retailer can test the effectiveness of different headlines and benefit descriptions in online advertisements. Advertisers can test: serving different ads to different ad slots offered by different publishers. Banks can test different contact and offer strategie...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06N5/025
CPCG06Q30/02G06N99/005G06N5/025G06Q50/10G06N3/02G06N3/063G06N3/049G06N20/00G06N3/045
Inventor H·菲利普斯
Owner 埃森哲国际责任有限公司