Method for recommending personalized information

An information recommendation and user technology, applied in the field of wireless Internet, can solve the problems of unable to provide different users, unable to analyze user preferences, unable to locate and analyze user historical behavior, etc., to achieve the effect of saving retrieval time

Inactive Publication Date: 2010-12-22
东方元鼎(北京)科技有限公司
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0006] 2. In many cases, the retrieved information content is still a large amount, requiring the user to perform two or more repeated searches;
[0007] 3. It is impossible to locate and analyze the user's historical behavior, nor can it analyze the user's preference;
[0008] 4. The same search keyword can only present the same sorting results to all users, and cannot provide corresponding services for different users' interests and hobbies

Method used

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Embodiment Construction

[0036] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods.

[0037] The personalized recommendation engine consists of three parts: a behavior record module that collects user information, a model analysis module that analyzes user preferences, and a recommendation algorithm module. The behavior recording module is responsible for recording user preferences, such as browsing, downloading, subscribing, Q&A, scoring, purchasing, etc. The Q&A and scoring information is relatively easy to collect, but many users are unwilling to provide this information to the system, so they need to pass Other ways to analyze user behavior, such as browsing, downloading, purchasing, subscribing, etc. Through the behavior records of these users, analyze the users' potential preference products and preferences, which is what the model analysis module is supposed to do. The functi...

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Abstract

The invention discloses a method for recommending personalized information, which is suitable for the wireless Internet. The method comprises the following steps of: recording user behaviors of accessing the wireless Internet and transmitting to a server by using a behavior recording module on a mobile phone; analyzing the contents of pages accessed by a user to obtain a page set interesting to the user; analyzing the user behaviors of accessing the pages to obtain the interestingness of the user for the pages; combining the interested page set and the interestingness of the pages to establish a user interest model; and carrying out dimensional simplification to a user term matrix and calculating the similarity of term sets to generate recommended personalized information. By adopting the technical scheme, the method can automatically record and analyze the user behavior and excavate user attributes and preferences to realize the matching of the user attributes and information contents and actively recommend the information to the user.

Description

technical field [0001] The invention relates to the technical field of wireless Internet, in particular to a method for recommending personalized information. Background technique [0002] With the rapid development of Internet technology, massive amounts of information are flooding in front of everyone, and we have entered an era of information explosion. In this context, on the one hand, it is becoming more and more difficult for users to find the content they are interested in, and on the other hand, a large amount of information is left unattended and cannot be obtained by ordinary users. Similarly, the wireless Internet accessed through mobile terminals has already realized intercommunication with the Internet, and naturally faces the same problem. [0003] Search engine technology is currently a common method to solve information surplus. Search engine technology traverses and collects massive data on the Internet through web crawlers, builds indexes and serializes th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30H04L29/08
Inventor 陈豪
Owner 东方元鼎(北京)科技有限公司
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