Method and device for delivering advertisements on mobile equipment

A mobile device and advertising technology, applied in marketing and other directions, to achieve the effect of reducing procurement costs

Inactive Publication Date: 2012-07-11
SHANGHAI PATEO ELECTRONIC EQUIPMENT MANUFACTURING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Similarly, the way to report the click-through rate of advertisements is usually the ins

Method used

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  • Method and device for delivering advertisements on mobile equipment
  • Method and device for delivering advertisements on mobile equipment
  • Method and device for delivering advertisements on mobile equipment

Examples

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Embodiment Construction

[0068] The present invention will be further described below in conjunction with specific embodiments and accompanying drawings, but the protection scope of the present invention should not be limited thereby.

[0069] figure 1 A flowchart of a method for placing advertisements on a mobile device according to an embodiment of the present invention is exemplarily shown. An advertisement resource library is stored on the advertisement platform of the mobile device, as shown in the figure, the method may include the following steps:

[0070] Execute step S101, search the advertisement resource library according to the advertiser's requirements for the scope of advertisement delivery, form an advertisement delivery target resource table, and record the target resources that can place advertisements;

[0071] Execute step S102 to form an advertisement scheduling table according to the advertiser's requirements for advertisement delivery time, and record the advertiser's advertisem...

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Abstract

The invention provides a method for delivering advertisements on mobile equipment, wherein an advertisement resource library is stored on an advertisement platform of the mobile equipment. The method comprises the steps of: searching the advertisement resource library according to the requirement of an advertiser on the delivery range of the advertisements, forming an advertisement delivery target resource table, and recording target resources which are available for advertisement delivery; forming an advertisement scheduling list according to the requirement of the advertiser on the delivery time of the advertisements, recording advertisement delivery requirements of the advertiser at different time on equipment with different characteristics; when the mobile equipment requests a server of the mobile equipment for advertisement resources, making an exclusive advertisement schedule for the mobile equipment by an advertisement scheduling module on the server according to the advertisement delivery target resource table and the advertisement scheduling list; and, after the advertisement schedule and related advertisement materials are downloaded to a local advertisement resource library by the mobile equipment, delivering the advertisements according to the advertisement schedule. Correspondingly, the invention further provides a device for delivering advertisements on mobile equipment. The method and the device provided by the invention can, under different conditions, deliver advertisements at full flow in specified time intervals.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, and in particular, the present invention relates to a method and device for placing advertisements on mobile devices. Background technique [0002] Currently in mobile devices, developers have developed a large number of applications. There are suitable resources available for advertising on these applications, including time resources and space resources. However, due to the large number of applications and the large changes in advertising delivery methods, advertisers cannot quickly select the most cost-effective advertising resources within the budget for advertising, so that it is difficult to target advertising under different conditions. Advertisements with impact and wide influence. [0003] In the invention patent application with the application number CN200910106864.0, an Internet advertisement delivery technology is disclosed, and an advertisement delivery sys...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 张立川唐焱
Owner SHANGHAI PATEO ELECTRONIC EQUIPMENT MANUFACTURING CO LTD
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