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Light interactive advertisement realization method

An implementation method, light-interactive technology, applied in the field of advertising systems, can solve problems such as difficult quantification, low advertising efficiency, and single form, and achieve the effect of enhancing stability, increasing advertising creativity, and improving perception and impression.

Inactive Publication Date: 2012-10-03
黄海波
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to overcome the shortcomings of traditional outdoor advertising such as single form, difficulty in quantification, and low advertising benefits, and provide a method for realizing light interactive advertising

Method used

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  • Light interactive advertisement realization method
  • Light interactive advertisement realization method
  • Light interactive advertisement realization method

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Embodiment

[0029] The implementation method of light interactive advertisement, which adopts the hypertext markup language HTML5 based on the HTTP communication protocol and its cache manifest, offline resource cache, DOM Storage and Web SQL Database offline data storage features, cooperates with css3 cascading style sheets and combines large The single / multi-touch screen of size (42 / 46 inches / or larger) realizes the advertising system platform that interacts with the user; realizes the audience of the advertisement, that is, the interactive operation between the viewer of the advertisement and the advertisement content, so that the advertisement The audience is also included in the advertising link, breaking the single play mode of traditional advertising, and displaying the advertising content in the public eye with an intuitive and creative new advertising mode, which has very high practical value and market prospects. Generally, for the convenience of operation and the beauty of the a...

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Abstract

The invention discloses a light interactive advertisement realization method. In the method, advertisement terminal equipment with an operation function and an advertisement server connected with the advertisement terminal equipment by virtue of a network are arranged; and the method comprises the following steps that: firstly, the advertisement terminal equipment plays an advertisement endowed with corresponding response event; secondly, an advertising audience performs interactive operation on the advertisement terminal equipment, and the advertisement terminal equipment judges whether the interactive operation is correct in real time, if yes, the interactive operation information is received, if no, the operation is not responded; and after the step is completed, the advertisement terminal equipment judges whether the interactive operation information needs to require new data resource, and executes corresponding operation according to the judgment result. The light interactive advertisement realization method can be used for creating a brandnew advertising mode, breaking through the single playing mode of the traditional outdoor advertisement, and increasing the interaction link for audiences and the advertisement, thereby greatly improving the perception and impression of the audiences to the advertisement.

Description

technical field [0001] The invention relates to an advertisement system, in particular to a light interactive advertisement realization method. Background technique [0002] Outdoor advertising was produced in the late 1990s. Its novel and intuitive advertising mode has not only attracted the attention of enterprises and companies, but also made advertising closer to users' lives. In recent years, with the rapid development of the advertising industry, more and more attention has been paid to the creativity and design effects of outdoor advertising. All walks of life eagerly hope to quickly enhance corporate image and disseminate business information through advertisements, and governments at all levels also hope to establish city images and beautify cities through outdoor advertisements. These have provided huge market opportunities for the production of outdoor advertisements, therefore, higher requirements have been put forward for the quality of outdoor advertisements. ...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F19/00H04L29/08
Inventor 黄海波
Owner 黄海波
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