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424results about How to "Increase impression" patented technology

Material laminate for use as a covering sheet in an absorbent article

The invention relates to a material laminate for use as a covering sheet on absorbent articles such as sanitary napkins, incontinence protectors, diapers, pant diapers, or the like. The material laminate comprises a first, fluid pervious fibrous material layer and a second fluid pervious porous material layer, wherein at least one of the two material layers comprises thermoplastic material and wherein the two material layers are mutually connected by means of the covering material laminate exhibiting bond sites within which the thermoplastic material has been caused to at least partially soften or melt and thereby bond the two material layers together. In the planar extension, the material laminate exhibits two side portions extending in the length direction and having an extension in the width direction from a respective longitudinal side edge and a distance in towards the longitudinal central axis of the material laminate and a central portion positioned between the side portions in the planar extension of the material laminate, wherein the first material layer and the second material layer in the central portion of the material laminate are intermittently bonded together with a first bond pattern and that the first material layer and the second material layer in the two side portions of the material laminate are intermittently bonded together with a second bond pattern wherein the percentage bonded area in relation to the total area in the two side portions is greater then the percentage bonded area in relation to the total area in the central portion. The invention further pertains to an absorbent article comprising the material laminate.
Owner:ESSITY HYGIENE & HEALTH AB

Audio signal decoder, audio signal encoder, method for providing an upmix signal representation, method for providing a downmix signal representation, computer program and bitstream using a common inter-object-correlation parameter value

An audio signal decoder for providing an upmix signal representation on the basis of a downmix signal representation and an object-related parametric information and in dependence on a rendering information has an object parameter determinator. The object parameter determinator is configured to obtain inter-object-correlation values for a plurality of pairs of audio objects. The object parameter determinator is configured to evaluate a bitstream signaling parameter in order to decide whether to evaluate individual inter-object-correlation bitstream parameter values to obtain inter-object-correlation values for a plurality of pairs of related audio objects, or to obtain inter-object-correlation values for a plurality of pairs of related audio objects using a common inter-object-correlation bitstream parameter value. The audio signal decoder also has a signal processor configured to obtain the upmix signal representation on the basis of the downmix signal representation and using the inter-object-correlation values for a plurality of pairs of related objects and the rendering information.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG EV +1

Techniques for magazine like presentation of advertisment using computers

A computer implemented method and apparatus to persist user-context-sensitive consumer advertising impressions in a routinely persisted output object of a computer software application, wherein the user context is established by the contemporaneous program arguments supplied to a computer software application program by a user or the user context is established by contemporaneous user actions, the user context is captured by a software agent or integrated software component residing on a personal computing device, the software agent or integrated software component communicates the user context to an internet-based advertisement server, the internet-based advertisement server selects advertisements congruent with the supplied user context from an inventory of advertisements, the internet-based advertisement server returns the selected advertisements to the software agent or integrated software component residing on the personal computing device, and the software agent or integrated software component inserts the selected advertisements into the output object of a computer software application. The output object is then persisted by writing the contents of the output object to a non-volatile data storage device or non-volatile data storage media. The persisted output object of the computer software application, when so complemented by the inserted advertisements, is hereby termed a “magazine”.
Owner:CORE RELATIONS DEV CORP
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