Method and device for network advertising in network application system comprising user scoring system

Abstract

The invention relates to a method and a device for network advertising in a network application system comprising a user scoring system. The invention aims at providing the method and the device for the network advertising, which can attract users to actively click advertisement links, effectively improve the pertinency of advertising users, avoid clicking invalid and other links, reduce pressure borne by a server and a network in the advertising process, and improve the advertising propagation effect.

Description

technical field [0001] The invention relates to a method and a device for publishing network advertisements in a network application system including a user points system. Background technique [0002] For traditional portal websites, it is a common mode for advertisers to publish link advertisements on their pages and pay for advertisements based on the statistics of user link clicks from a third party, except for those that only flash in the user’s mind to deepen the impression Except for brand advertisements, most website advertisements adopt this mode. [0003] One of the advantages of online advertising lies in the highly targeted delivery and the third-party objective statistics on the effectiveness of advertising. [0004] For this kind of advertising model based on objective third-party statistics, due to the limitations of information from the user's browser, if the advertising must be highly targeted without affecting the efficiency of advertising, the cost of adv...

AI Technical Summary

Problems solved by technology

[0004] For this kind of advertising model based on objective third-party statistics, due to the limitations of information from the user's browser, if the advertising must be highly targeted without affecting the efficiency of advertising, the cost of advertising is also very high. For a targeted For targeted advertisements in target areas (such as users in Beijing and Shanghai), the delivery system needs to map the browser's IP information within tens of milliseconds to map the user's location, and find the corresponding content from the numerous advertisements that are being released. Publishing, which means a relatively large pressure for both the server system and the network system

[0005] Due to the lack of information from users' browsers, the third-party statistical results do not have more value and significance for in-depth data mining for most advertisers except for the total number of clicks and the source area, and it is also impossible to distinguish between valid clicks and Invalid clicks, which cannot be avoided by other means used to increase link traffic

[0006] In this advertising mode, the factor that can guide users to click on the advertising link is only the interest of the advertising link to the user. Most users will not click on the linked advertisement, and the advertising effect of advertising is also very low.

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