System, method and apparatus for improving the security of mobile phones receiving advertisements
A mobile phone and advertising technology, applied in the field of security systems, can solve problems such as easy leakage of customer information, and achieve the effects of easy leakage of customer information, high processing efficiency, and high security.
Active Publication Date: 2016-01-27
CHINA MOBILE GRP BEIJING
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Problems solved by technology
[0006] The embodiment of the present invention provides a system for improving the security of mobile phones receiving advertisements, so as to solve the problem in the prior art that customer information in the mobile phone advertising delivery system is easily leaked
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Embodiment Construction
[0016] Aiming at the problem in the prior art that customer information in the mobile phone advertisement delivery system is easily leaked, the embodiment of the present invention provides a solution for improving the security of the mobile phone receiving the advertisement, so as to solve the problem.
[0017] In the technical solution provided by the embodiment of the present invention, by converting the mobile phone number into a pseudo code of the mobile phone in advance and saving the pseudo code of the mobile phone, in the process of placing advertisements on the mobile phone, the data platform determines in the stored pseudo code of the mobile phone that it must meet the After the mobile phone pseudo code required by the advertisement is placed, the key center will distribute a pair of key pairs, and use the encryption key in the key pair to encrypt the mobile phone pseudo code determined by the data platform, and send the encrypted mobile phone pseudo code to The data p...
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The invention discloses a system, method and device for improving the security of a mobile phone receiving advertisements, wherein the method includes: converting the mobile phone number into a pseudo code of the mobile phone in advance, saving the pseudo code of the mobile phone, and placing the advertisement on the mobile phone In the process, the key center distributes a pair of key pairs, and uses the encryption key in the key pair to encrypt the mobile phone pseudo-code determined by the data platform, and sends the encrypted mobile phone pseudo-code to the data platform, and the advertising platform uses The mixed decryption key composed of the decryption key and the pseudocode decryption key in the key pair decrypts the encrypted mobile phone pseudocode from the data platform into a mobile phone number. In this way, in the various links of advertising delivery in the mobile advertising delivery system, mobile phone pseudo-codes are used, and the data between the data platform and the advertising delivery platform is asymmetrical, and even if the decryption key or encryption key of the other party is obtained, it cannot be used. The obtained key, thus avoiding the problem of customer information leakage.
Description
technical field [0001] The invention relates to a mobile communication system, in particular to a system, method and device for improving the security of a mobile phone receiving advertisements. Background technique [0002] At present, mobile advertising has gradually been widely used. The main way to implement mobile advertising is to carry advertisements on existing telecom value-added service products. For example, configure ringtones with advertisements on CRBT, and carry advertisement pictures and texts on MMS newspapers. [0003] The implementation of mobile advertising is as follows: the system formulates user tags for mobile phones according to the characteristic information of mobile phone customers, and the advertiser selects the required user tags according to the advertisement content; the advertisement delivery platform determines the corresponding user tags according to the user tags selected by the advertiser. Mobile phone number set, the advertisement cont...
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IPC IPC(8): H04W12/02H04W12/04H04W12/0431
Inventor 张辉王杨宋阳郜亦楠卢亚辉张静齐冬
Owner CHINA MOBILE GRP BEIJING