Method and intelligent signage system for actively pushing information with signage according to expected demand

Abstract

The present invention proposes a method for actively pushing information by a sign according to expected demand and a smart sign system. The smart sign system includes a digital sign and a guide information identification module in which guide information is stored. The digital signage is provided with a guide information reading module capable of reading the guide information in the guide information identification module. The guide information identification modules are respectively arranged and installed in different areas, so that when the guide information reading module detects the guide information identification module, the control module of the digital signage can read the information according to the guide information reading module. The guide information plays push information corresponding to the guide information. In the process of pushing advertising information, the digital signage can judge the current behavior of customers through guiding information, and actively select the content that the customer is currently interested in for intelligent push. It is not aimless to provide information for customers according to a fixed mode, and realizes complete intelligence. working mode.

Description

technical field [0001] The invention relates to a method and system for actively pushing information to audiences, in particular to a method and system for actively pushing information to audiences by using digital signage. Background technique [0002] With the continuous development of modern display and audio-visual technology, the application of digital signage has become ubiquitous. Relying on the integration of network and multimedia technology, it is released and processed in the form of media, and timely feedback information is given to target customers. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields. In foreign countries, some people put It is juxtaposed with paper media, radio, television and the Internet, and is called the "fifth media". It effectively improves the traditional poster-style static information qualitative dissemination mode. It combines audio, video and static images i...

AI Technical Summary

Problems solved by technology

Therefore, an effective digital signage should transform all the available resources of the store into attractive information and deliver it to customers. However, no matter which of the above digital signage models lacks a certain degree of active intelligence, it cannot be actively pushed to the most desired information of customers. information, in other words less relevant content

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