Three-dimensional (3D) content supplying system and method for inserting and outputting 3D advertising images

Abstract

The invention relates to a system and a method for inserting and outputting three-dimensional (3D) advertisements. The system comprises 3D content equipment, 3D advertising content equipment, a customer relationship management (CRM) server, a 3D advertising image inserting server, a 3D content output server and a client, wherein the 3D content equipment is used for storing 3D contents; the 3D advertising content equipment is used for storing 3D advertising contents; the CRM server generates header information in real time and is used for inserting and replaying the stored 3D advertising contents in a partial area of the stored 3D content images; the 3D advertising image inserting server is used for separating the 3D content stored in the 3D content equipment into a first image and a second image and respectively inserting the separated first and second advertising images into the separated first and second images according to the generated header information; the 3D content output server is used for transmitting the 3D contents to the client; and the client is used for receiving and displaying the 3D contents. The technical scheme is adopted, when the 3D contents are replayed, the 3D advertising images can be played in proper areas of a frame, different content qualities are eliminated, and an advertising effect is maximized.

Description

technical field [0001] The present invention relates to a 3D content providing system and method, especially a 3D content providing system and method for inserting and outputting 3D advertising images. Background technique [0002] Just as people perceive objects through the left eye and right eye to perceive three-dimensional objects, 3D content obtains a three-dimensional feeling through the combination of images in the left direction and images in the right direction. [0003] In addition to movies, 3D content is also reproduced in clients such as RV, PC and smart terminals. [0004] 3D content gives users a more realistic feeling through stereoscopic images. 3D content and the development and popularization of terminals for presenting the content are continuously expanding. [0005] However, the method of inserting 3D advertising images into 3D content has not appeared so far. Most of the advertisements on TV or mobile terminals are not in the middle of watching conte...

AI Technical Summary

Problems solved by technology

[0006] At the same time, even if there is no 3D advertising image in the 3D content, there will be 2D advertising content, but there is a difference in texture between the 2D advertising content and the 3D content, and it is difficult to notice the 2D advertising content when looking at the 3D content

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