[0034] The present invention can add different modifications and various embodiments, and the specific embodiments shown in the drawings are only used to illustrate the specific content of the present invention.
[0035] However, the present invention is not limited to specific embodiments, and includes all modifications, equivalents, and substitutes under the idea and technical scope of the present invention.
[0036] Similar reference signs are used for similar components in the following description of the drawings.
[0037] The terms "first", "second", "A", "B" and other terms are used to describe various constituent elements, and the foregoing constituent elements are not limited to the terms. The terms are only used to distinguish different constituent elements.
[0038] For example, under the premise of not exceeding the scope of rights of the present invention, the first component may be named after the second component, and similarly, the second component will also be named by the first component. The term "and/or" means a combination of multiple related description items or an item among multiple related description items.
[0039] When describing that an element is "connected" or "connected" with another element, it should be understood that there may be a direct connection or connection between the two elements, or there may be another element in between.
[0040] On the contrary, describing that an element is "directly connected" or "directly connected" with another element should be understood to mean that there are no other elements in between.
[0041] The terms used in this application are only for describing specific embodiments and do not limit the present invention. The expression of the singular number is only for the purpose of making it clearer, and the plural number should be included.
[0042] The terms "including" or "having" in this application refer to the characteristics, numbers, stages, actions, constituent elements, parts or their combination described in the specification, and do not exclude the existence of one or more other characteristics, numbers, stages, Actions, constituent elements, parts or their combination, or some additional possibilities.
[0043] If there is no other definition, the meanings of all terms used here, including technical or scientific terms, are the same as those generally understood by people with ordinary knowledge in the technical field to which the present invention belongs.
[0044] The meanings of general terms that are not defined in the dictionary are the same as those in related technical documents, and cannot be interpreted as abnormal or excessively formalized unless they are clearly defined in this application.
[0045] The embodiments of the present invention will be described in detail below with reference to the drawings.
[0046] figure 1 A logic block diagram of a 3D content providing system that inserts and outputs 3D advertisement images according to an embodiment of the present invention.
[0047] Reference attachment figure 1 According to an embodiment of the present invention, a 3D content providing system for inserting and outputting 3D advertising images. The 3D content providing system 100 (hereinafter referred to as 3D content providing system) includes 3D content DB110, 3D advertising content DB120, and user DB130 , CRM (customer relationship management) server 140, 3D advertisement image insertion server 150, 3D content output server 160 and client 170.
[0048] The 3D content providing system 100 is used to insert a 3D advertisement video into a part of a 3D content screen and output or reproduce it. At this time, what is output or reproduced is not 2D advertisement content, but 3D content. During the viewing process, the user will reduce the visual difference in texture and receive more three-dimensional advertisements.
[0049] The 3D content providing system 100 provides real-time 3D advertising content of the user's advertisement type or product or service related to the user's age, gender, and concerns or related to the product appearing in the 3D content, so as to achieve the best advertisement effect. That is, each user client 170 inserts different 3D advertisement images into the same 3D content. As the number of users on the smart terminal increases, personalized advertisements in line with user interests become possible, as described in detail below.
[0050] The 3D content DB 110 is used to store 3D content, and the 3D content is composed of a first image and a second image generated by shooting a subject from a first direction and a second direction, respectively. Here 3D content includes movies, animations, documentaries.
[0051] The 3D advertising content DB 120 is used to store 3D advertising content, which is composed of a first advertising image and a second advertising image generated by photographing a subject from a first direction and a second direction, respectively.
[0052] The user DB 130 is used to store information that meets the needs of each user received in advance from the user of the client 170, and the information includes the type of advertisement, age, gender, region, interest, and matters of concern. The types of advertisements here include electronic products, automobiles, various services, performance advertisements, various public service advertisements, and other advertisement categories that users love. The user’s age, gender, region, interests, and concerns are the data that needs to be analyzed in order to provide the most suitable advertising content for the user.
[0053] The CRM server 140 is used to control the 3D advertisement image insertion server 150 to select and insert 3D advertisement images. Can be controlled by header information.
[0054] The CRM server 140 generates header information in real time for inserting and reproducing the 3D advertisement image stored in the 3D advertisement content DB 120 in a partial area of the 3D content image stored in the 3D content DB 110. More specifically, first, the CRM server 140 separates the 3D content into a first image and a second image, and separates the 3D advertising image into a first advertising image and a second advertising image. Then the title information is regenerated, and the content used to enter an image structure is composed of 3D content and 3D advertising images. Here, a seat ticket is designated for a part of the area in an image structure, and a 3D advertising image is inserted. At this time, the CRM server 140 generates a title file so that the first image and the second image are formed into a left-eye structure and a right-eye structure, respectively, the first image is inserted into the first advertisement image, and the second image is inserted into the second advertisement image.
[0055] The CRM server 140 is configured to package the 3D content and the 3D advertisement video based on the previously generated 3D advertisement video insertion server 150. That is, the 3D content delivery package inserted into the 3D advertisement video is reproduced.
[0056] The CRM server 140 controls the output of 3D content at a time set by the 3D content output server 160. The time set here is the time set by the content producer according to the policy, the user enters in advance or the user logs in to the CRM server 140 in real time. When the user does not want to watch the advertisement, the CRM server 140 is invited to not send the advertisement, and the CRM server 140 generates header information and sends the 3D content without inserting the 3D advertisement to the client 170 of the user. That is, real-time control whether to send advertisements to users.
[0057] The CRM server 140 selects 3D advertisement images according to the types of advertisements stored in the user DB 130, and generates headline information in real time. That is, the CRM server 140 adjusts the advertisement type according to the user of the client 170 and inserts the 3D advertisement image.
[0058] The CRM server 140 analyzes the user's age, gender, region, area, and concerns stored in the user DB 130, selects 3D advertisement content based on the analysis result, and generates headline information in real time. For example, if the user is a man in his twenties, and his hobby is riding a bicycle, header information is generated and a bicycle advertisement is sent to the client 170. When the user does not specify the type of advertisement, the CRM server 140 can also automatically analyze and confirm the content that the user is interested in. That is, the user who generates header information and selects multiple 3D advertisement images to send a response.
[0059] The CRM server 140 selects 3D advertisement images related to the 3D content, and generates real-time title information. For example, generating title information, reproducing kitchen appliances of a specific company in the movie to be watched, and reproducing related advertisements related to kitchen appliance manufacturing companies, clothing companies, department stores, etc., overseas travel agencies, etc. when specific scenes or locations of clothing appear .
[0060] The 3D advertising image insertion server 150 separates the 3D content stored in the 3D content DB 110 into a first image and a second image, and separates the 3D advertising image stored in the 3D advertising content DB 120 into a first advertising image and a second advertising image. Then, the 3D advertisement image insertion server 150 inserts the first advertisement image and the second advertisement image into the first image and the second image respectively according to the header information generated by the CRM server 140. That is, the 3D advertisement video is inserted into each video structure based on the coordinates specified by the title information.
[0061] The 3D content output server 160 sends the 3D content separated from the 3D advertisement image insertion server 150 to the client 170, the 3D content including the first and second images inserted into the first and second advertisement images, respectively. As mentioned above, as the CRM server 140 generates different title information in real time, the 3D content output server 160 delivers the same title information to the designated client 170 in multiple points.
[0062] The client 170 is used to reproduce/display the 3D content received from the 3D content output server 160. The client 170 may be a functional terminal such as a 3D TV, a smart phone, or a tablet computer.
[0063] figure 2 It is a flowchart of a method for providing 3D content that inserts and outputs 3D advertisement images according to an embodiment of the present invention.
[0064] Reference attachment figure 2 The CRM server 140 generates header information in real time for inserting and reproducing the 3D advertisement image stored in the 3D advertisement content DB 120 in a partial area of the 3D content image stored in the 3D content DB 110 (S101).
[0065] Here, the CRM server 140 selects a 3D advertisement image according to the type of advertisement required by the user stored in the user DB 130, and generates headline information in real time. The types of advertisements include electronic products, second, services, perfumes, etc.
[0066] The CRM server 140 analyzes the user's age, gender, region, area, and concerns stored in the user DB 130, selects 3D advertisement content based on the analysis result, and generates headline information in real time. If the user is a woman in her twenties, the result of the analysis is that the priority ads are clothing, department store, and cosmetic ads. At this time, the user's concern is clothing. Compared with other types of advertisements analyzed, clothing advertisements will become the most frequently output advertisements. That is to increase the appearance rate of advertisements and improve the effectiveness of advertisements.
[0067] The CRM server 140 selects 3D advertisement images related to the 3D content, and generates real-time title information. For example, header information is generated, and when a special car appears in a show, an advertisement for the car is inserted. Because for users who watch a program they like to watch, the products appearing in the program will also like it.
[0068] Then, the 3D advertising image insertion server 150 separates the 3D content stored in the 3D content DB 110 into a first image and a second image, and separates the 3D advertising image stored in the 3D advertising content DB 120 into the first advertising image and the second advertising image (S102 ).
[0069] Then, the 3D advertisement image insertion server 150 inserts the first advertisement image and the second advertisement image into the first image and the second image, respectively, according to the header information generated by the CRM server 140 (S103).
[0070] Then, the 3D content output server 160 transmits the first and second images inserted into the first and second advertisement images to the client 170 (S104). At this time, the CRM server 140 controls to output 3D content at a time set by the 3D content output server 160. The time set here is the time set by the client 170 or the time set by the content producer according to the policy, or it may be the real-time time of the CRM server 140 designated by the user.
[0071] Then, the client 170 receives and displays the 3D content (S105). The client 170 may be a functional terminal such as a 3D TV, a smart phone, or a tablet computer. At this time, the dedicated user of a personal dedicated terminal such as a smart phone is certain, but when a 3D TV is placed in a home, hospital, or public place, there are multiple users, and the user cannot be identified. If at home, the user is set to a plural number, and when a user wants to watch, the CRM server 140 sends a message to re-login from the previously logged-in users. In hospitals or public places, negotiate user groups that frequently appear and set up hypothetical user logins. For example, the obstetrics and gynecology department is set to register for women of 30-40.
[0072] Although the present invention has been described with reference to the above-mentioned embodiments, it should be understood that those skilled in the art can make various modifications and variations within the ideas and fields of the present invention described in the claims.
